Fashion Website Testimonials Section Examples

32 real testimonials sections from 27 fashion websites

There are 32 testimonials sections here, cut from 27 live fashion websites such as Rhode, The Ordinary and Kylie Cosmetics. 11% of the fashion & beauty sites in the library have a testimonials section, lower than the 20% across all websites. 96% of them are light-themed and the most common headline fonts are Swiss, Raleway and Univers LT.

At a glance

Live verified metrics

Testimonials sections: 32
Sites: 27 of 239 fashion & beauty sites (11%)
Library-wide: 20% of all websites have one
Per site: 1.2 on average
Light / dark: 96% light · 4% dark
Top heading fonts: Swiss, Raleway and Univers LT
Accent colours: neutral 14red 5pink 2
Leading sites: Rhode, The Ordinary and Kylie Cosmetics

What makes a good testimonials section on a fashion website

Testimonials land when they are specific: a real name, a role, a face and a quote about an outcome rather than a compliment. Fashion and beauty brands let photography carry the page — full-bleed imagery, editorial type and minimal chrome. Compare these examples with testimonials sections from every industry, or see the full homepages on the fashion website templates page.

What these 32 testimonials sections have in common

On average each one carries 12.4 images or icons, 2.2 buttons and 3.2 links, plus 3.3 form fields. 3% sit on a dark background, and 38% are taller than half their width — most are compact bands rather than full screens. Headlines range from “MOOD STONES LOVE” (Kylie Cosmetics), “Over 500,000 5-star product reviews* ★★★★★” (Prose) to “Real results, real people.” (Living Proof).

7 testimonials sections worth studying

Rhode — “A NOTE FROM HAILEY”: "At rhode, our philosophy is to make one of everything really good. We’re here to create products based on science and great formulation that you reach… (0 buttons, 1 images, background #ffffff).
The Ordinary — “Targeted Support for Signs of Aging.”: From fine lines to uneven texture, our formulations are designed to support your skin’s needs. Target Fine Lines (1 buttons, 2 images, background #ffffff).
Vuori: 4.4 Based on 60 reviews How was the fit? How was the fit?: 3.19 out of 5 They run small True to size They run big… (5 buttons, 55 images, background #ffffff).
ILIA Beauty: “My skin looks + feels the healthiest it has ever been.” Shop Skin Tint “did not smudge even in the high heat and humidity” Shop Thru… (0 buttons, 21 images, background #ffffff).
Anastasia Beverly Hills — “REVIEWS”: ★ ★ ★ ★ ★ VERIFIED BUYER DEBBIE0613 These are beautiful! I’m buying an additional shade, Champagne. I purchased the light pink shade and Amethyst, and… (2 buttons, 6 images, background #fbfbfb).
Versed: 4.9 Rated 4.9 out of 5 stars Based on 89 reviews 5 Rated out of 5 stars 78 4 Rated out of 5 stars 11 3… (23 buttons, 23 images, background #fdfcf8).
Briogeo — “"Curly hair can struggle with frizz and definition. Nourishing ingredients, like rice amino acids and quinoa, go a long”: way in encouraging healthy-looking curls!" –Megan Curtin, Director of Product Marketing + Education shop the collection (0 buttons, 2 images).

How to use these testimonials references

Check which testimonials name a person, role and company and which quote an outcome; those are the ones worth imitating. For a fashion or beauty brand, notice how photography carries the page and how little interface copy is needed. Start with Rhode, The Ordinary and Kylie Cosmetics, click a section to open it at full size and copy its build prompt, palette and fonts.