The Ordinary

Websites

Clinical Formulations with Integrity

CategoryFashion & Beauty
StyleLight
Updated

Build with AI

An original design based on The Ordinary, with a 2,509-word build brief.

Send these instructions to your AI tool to create the design. They include the selected reference and your choices. You can also attach the screenshot directly.

Continue in your AI tool

Long prompts are copied to your clipboard first — paste them in when the tool opens.

Connect an AI tool via MCP
claude mcp add --transport http uidiscovery https://uidiscovery.com/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Design briefs over MCP need an API key on a paid plan — create one on your account settings.

Then ask your connected agent to inspect the selected reference and create your chosen output:

Use the uidiscovery MCP server: call get_design_brief({ slug: "the-ordinary" }) and get_image_plan({ slug: "the-ordinary" }), look at the preview images, then build an original site for [my brand] that follows the brief. Cite https://uidiscovery.com/sites/the-ordinary.

Download kit · ProAPI docs

Visit theordinary.com ↗Download kit ↓

Opening…

About this design

Written from the capture data for The Ordinary.

The Ordinary (theordinary.com) is a website in the Fashion & Beauty category. Its homepage is captured as 5 sections, top to bottom: testimonials, features, content and footer. We also captured its about, sign up, log in, blog, docs and contact pages, plus 2 more.

The capture records a palette of #ffffff, #000000, #333333, #22121f, #212529 and #757575. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #000000 for text; check them against the screenshot. Headings are set in Raleway, which it also uses for body copy.

Compared with the 238 other Fashion & Beauty sites in the library, The Ordinary sits with the 95% that stay light, and the group's most common heading face is Inter, where The Ordinary uses Raleway. The average Fashion & Beauty homepage here has 6 sections; this one has 5.

Worth studying here: the testimonials, for how quotes, names and roles are laid out, the features block, for how benefits are grouped and paced and the footer, for link grouping and legal line. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.

More fashion & beauty sites

Related searches

Sections captured: Testimonials, Features, Content, Content, Footer, Content, About, Testimonials, Content, Content, Content, Content, Content, About, Content, Content, Content, Content, Content, Content, Content, Features, Content, Content, Content, Blog, FAQ, Content, Content, Content, Features, Features