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# Build brief — an original blog section in the taste of Lowesinnovationlabs
> Reference: [screenshot](https://uidiscovery.com/media/captures/lowesinnovationlabs/s-05.webp) (2200×1167, 1440px viewport @2x) · UIDiscovery: https://uidiscovery.com/sections/lowesinnovationlabs-5 · source https://www.lowesinnovationlabs.com
## Goal
Build an original blog section for **[the user's brand]**. Its job: signal an active, credible team through recent writing.
## Originality rules
- Never reuse Lowesinnovationlabs's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
## Layout
- Pattern: 3-up card grid: image, title, meta. Half to one screen (764px at 1440), own light band #fafafa; 22 image elements (photo collage/gallery + small graphics); 4 buttons (tabs, toggles or per-card actions); 3 headings → ~2 items under a title.
- Content slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Reference headline (tone/length only — never reuse): “News & Perspectives”
- Responsive: stack columns below 768px keeping the order heading → body → action → visual; test at 390 / 768 / 1440px.
## Design tokens
- Colour: section background `#fafafa`, text `#ffffff` (1.0:1), accent `#1657e8` (5.6:1), surface `#000000`, muted `#fafafa`. Keep the mood; swap the accent for the user's brand colour.
- Type: headings **Inter** (stand-in for Fellix), body **Inter** (stand-in for Helvetica Now Text).
- Shape: Expressive layout and motion are part of the appeal — study the scroll video, but keep motion subtle and respect prefers-reduced-motion. Read exact corner radius, border and shadow treatment from the screenshots.
- Full tokens (CSS/Tailwind): https://uidiscovery.com/api/v1/sites/lowesinnovationlabs/tokens?format=tailwind
## Imagery
Best guess: mostly **photography** (dark, cool, Real Estate). Inferred from element counts, colours and industry — not from the pixels — so open the linked screenshots and match the real style before sourcing anything.
### Slot 1 · Blog → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/lowesinnovationlabs/s-05.webp)
- **Stock** — “modern living room natural light editorial dark”: [Unsplash](https://unsplash.com/s/photos/modern-living-room-natural-light-editorial-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/modern%20living%20room%20natural%20light%20editorial%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/modern%20living%20room%20natural%20light%20editorial%20dark/?orientation=horizontal)
- **Generate** — `Photograph: modern living room natural light editorial. Composition: editorial crop with one clear focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #fafafa, #1657e8, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #1657e8 and #fafafa on a #000000 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **illustration** — generate `Flat vector illustration: modern living room, friendly simplified shapes, limited palette of #fafafa, #1657e8, #000000 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Licences:** check each stock image's licence page (Unsplash/Pexels licences, Pixabay Content License), credit when asked, avoid logos, brands and identifiable people; check your image model's commercial terms; never reuse the reference's own images or logos.
## Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
If you use Next.js + Tailwind: one server component for the section, next/image with explicit sizes, next/font for type, Tailwind v4 @theme tokens from the link above.
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Whole-site brief: https://uidiscovery.com/api/v1/brief?slug=lowesinnovationlabs · MCP `get_design_brief({ id: "lowesinnovationlabs-5" })`, `get_image_plan({ id: "lowesinnovationlabs-5" })`. Cite the reference as https://uidiscovery.com/sections/lowesinnovationlabs-5.
