40 reviewed pages · Checked
About us page examples
Real about us pages from software companies, fintechs, health brands and agencies, captured live at retina size and reviewed by hand. The first screen of each shows how the company chooses to introduce itself.
What we saw
4 patterns across 40 pages
- The mission is the headline
- Many open with one sentence about what the company exists to do, not the words "About us". Anthropic, Wealthsimple, Oura and Plaid all lead with a mission line. Examples: Anthropic, Wealthsimple, Oura, Plaid, Brex.
- Real people, not stock photos
- Team photos and portraits make the company concrete: a group shot, partner portraits, or a row of faces. Examples: Liveblocks, Pentagram, ClickUp, Noom, beehiiv.
- Origin stories with checkable facts
- The strongest stories give a year and a reason. PlanetScale names its founding year and the open-source project behind it; Ghost says when it was founded and that it is a non-profit. Examples: PlanetScale, Ghost, Function Health.
All 40 examples
The first screen of each page at desktop size, with the phone view in the corner. Open one to see the whole site, its palette, fonts and sections.
Before you build
A checklist for your about page
- Lead with what you believe or do in one sentence.
- Add proof a reader can check: founding year, customers, investors or numbers.
- Show real people with names and roles.
- Link to careers and contact; an about page is often the step before either.
- Make the first screen say who you are without scrolling.
About us page examples — FAQ
What should an about us page include?
A one-line statement of what the company does or believes, a short origin story with facts people can check, the people behind it, and links onward to careers, customers or contact.
How do I start an about page?
Skip "About us" as the headline. Most examples here open with a mission line or a claim, such as Anthropic's "Making AI systems you can rely on", and put the company name in the eyebrow instead.
What is the difference between an about page and a team page?
An about page explains why the company exists and what it stands for; a team page lists the people. Many companies combine them by adding portraits or a group photo to the about page, as Pentagram and Liveblocks do.
Related
Screenshots show third-party pages for reference and remain their owners' work. Observations describe the captured first screens; they are editorial, not measured conversion results.