Reference found on Pinterest, saved by Ravi Daal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Glowing bonfire of logs and stones

Dark smoky brown-grey gradient background with a thin light inset border. A semi-realistic illustrated campfire of crossed logs ringed by pale stones glows orange at the bottom and casts warm light, with floating sparks and embers. The golden-yellow script word is the main typographic focus above the fire. The finish is soft and painterly, with a warm radial glow against a moody dark background.

Palette

#46392a
#303028
#5b4129
#6b573d
#8d6a3c
#cc7127

Layout: The logo sits in a dark tab at top centre inside a thin inset frame. A centred two-line headline is followed by a large script greeting in the middle, and a realistic bonfire fills the lower third with glow rising toward the text.
Typography: Thin light sans for the headline; small italic sans lead-in; large flowing yellow calligraphic script for the festival name with a swash flourish.

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illustrated
dark
3d
bonfire
logs
embers
stones
sparks
warm
cozy
festive

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Glowing bonfire of logs and stones.
- Look and feel: Dark smoky brown-grey gradient background with a thin light inset border. A semi-realistic illustrated campfire of crossed logs ringed by pale stones glows orange at the bottom and casts warm light, with floating sparks and embers. The golden-yellow script word is the main typographic focus above the fire. The finish is soft and painterly, with a warm radial glow against a moody dark background.
- Layout: The logo sits in a dark tab at top centre inside a thin inset frame. A centred two-line headline is followed by a large script greeting in the middle, and a realistic bonfire fills the lower third with glow rising toward the text.
- Typography: Thin light sans for the headline; small italic sans lead-in; large flowing yellow calligraphic script for the festival name with a swash flourish.
- Colours: #46392a, #303028, #5b4129, #6b573d, #8d6a3c, #cc7127 (background #46392a, text #cc7127, accent #8d6a3c).
- Mood and details: warm, cozy, festive, bonfire, logs, embers, stones, sparks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/88453580174504895-4e7749d5d174.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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