Hands holding a Lohri sweets platter with a gold key

Reference found on Pinterest, saved by Ayesha Synovative. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Hands holding a Lohri sweets platter with a gold key

The scene is a warm dusk courtyard with a softly blurred family in Punjabi attire seated around a bonfire in the centre. In the foreground, bangled hands hold a wooden bowl of gajak, chikki, peanuts and sugar-coated sweets. A shiny gold key and a dark marble branded key card rest on top with a sparkle flare. Amber firelight, a shallow depth of field and a cream sticker badge with a curled corner give it a premium, tactile finish.

Palette

#150f0b
#633d29
#3e2317
#bb8457
#d7aa75
#7d543b

Layout: A gold house-monogram logo is centred at the top, above a centred headline and a short greeting line. The lower half is a POV shot of hands holding a wooden bowl, with a round peeling-sticker price badge at bottom right.
Typography: Heavy white geometric sans caps paired with a gold brush-script accent word; small white sans for the subline; a serif-sans mix on the cream badge.

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photographic
luxury
bonfire
gajak and chikki
golden key
key card
Punjabi family
price badge sticker
warm
festive
aspirational

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hands holding a Lohri sweets platter with a gold key.
- Look and feel: The scene is a warm dusk courtyard with a softly blurred family in Punjabi attire seated around a bonfire in the centre. In the foreground, bangled hands hold a wooden bowl of gajak, chikki, peanuts and sugar-coated sweets. A shiny gold key and a dark marble branded key card rest on top with a sparkle flare. Amber firelight, a shallow depth of field and a cream sticker badge with a curled corner give it a premium, tactile finish.
- Layout: A gold house-monogram logo is centred at the top, above a centred headline and a short greeting line. The lower half is a POV shot of hands holding a wooden bowl, with a round peeling-sticker price badge at bottom right.
- Typography: Heavy white geometric sans caps paired with a gold brush-script accent word; small white sans for the subline; a serif-sans mix on the cream badge.
- Colours: #150f0b, #633d29, #3e2317, #bb8457, #d7aa75, #7d543b (background #150f0b, text #d7aa75, accent #bb8457).
- Mood and details: warm, festive, aspirational, bonfire, gajak and chikki, golden key, key card, Punjabi family, price badge sticker.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/877568677417094182-17795abbbf2f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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