Giant LOHRI letters with a red shipping container as the O, beside a bonfire

Reference found on Pinterest, saved by anna23. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Giant LOHRI letters with a red shipping container as the O, beside a bonfire

A dusk port scene with blurred gantry cranes on the left and a pink-violet sky over the water. White 3D letters stand on a frosty foreground, and a red shipping container stands in for the O. A blazing log bonfire in the lower right casts warm orange light against the cool blue-purple palette. The photo composite has a shallow depth of field.

Palette

#656a93
#352d45
#4a4b72
#181423
#9e89ad
#ddaea5

Layout: Huge white 3D letters stand on the ground in the centre, with a red container taking the place of the O and a small HAPPY stacked above. A bonfire sits in the lower right foreground. The logo is top left, the URL top right, and a single centred tagline runs along the bottom.
Typography: Tall condensed bold white sans caps for the display; small clean geometric sans for the tagline and URL.

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Giant LOHRI letters with a red shipping container as the O, beside a bonfire.
- Look and feel: A dusk port scene with blurred gantry cranes on the left and a pink-violet sky over the water. White 3D letters stand on a frosty foreground, and a red shipping container stands in for the O. A blazing log bonfire in the lower right casts warm orange light against the cool blue-purple palette. The photo composite has a shallow depth of field.
- Layout: Huge white 3D letters stand on the ground in the centre, with a red container taking the place of the O and a small HAPPY stacked above. A bonfire sits in the lower right foreground. The logo is top left, the URL top right, and a single centred tagline runs along the bottom.
- Typography: Tall condensed bold white sans caps for the display; small clean geometric sans for the tagline and URL.
- Colours: #656a93, #352d45, #4a4b72, #181423, #9e89ad, #ddaea5 (background #181423, text #ddaea5, accent #4a4b72).
- Mood and details: warm, corporate, celebratory, bonfire, shipping container, port cranes, dusk sky.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/209910032630189151-8ad246fd913f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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