Spiralling flame sculpture of Lohri snacks over a bonfire

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Lohri · Instagram post · Reference

Spiralling flame sculpture of Lohri snacks over a bonfire

Charcoal studio backdrop with a soft vignette. A tall teardrop shape made of sesame, popcorn, peanuts, almonds, walnuts and goji berries swirls upward, wrapped by green sugarcane ribbons, with real flames glowing at its base. Thin white smoke curls, flying embers and jaggery cubes scattered on the reflective floor add depth. Warm orange rim light against cool dark greys gives a premium food-photography finish.

Palette

#212228
#38373a
#15171d
#6b5342
#93714e
#52392e

Layout: The hero, a tall flame-shaped swirl of snacks, fills the right half. The logo sits top-left, the stacked serif headline is left-aligned mid-left, then three orange dots and a gold 'Lohri' wordmark, with the URL at bottom-left. There is generous dark negative space on the left.
Typography: Elegant light serif in white for the headline; gold bevelled serif for the festival name; small sans for the URL; spaced caps for the wordmark.

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photographic
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dark
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bonfire
sesame and popcorn
peanuts and dry fruits
jaggery
sugarcane leaf spiral
embers
warm
premium
celebratory

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Spiralling flame sculpture of Lohri snacks over a bonfire.
- Look and feel: Charcoal studio backdrop with a soft vignette. A tall teardrop shape made of sesame, popcorn, peanuts, almonds, walnuts and goji berries swirls upward, wrapped by green sugarcane ribbons, with real flames glowing at its base. Thin white smoke curls, flying embers and jaggery cubes scattered on the reflective floor add depth. Warm orange rim light against cool dark greys gives a premium food-photography finish.
- Layout: The hero, a tall flame-shaped swirl of snacks, fills the right half. The logo sits top-left, the stacked serif headline is left-aligned mid-left, then three orange dots and a gold 'Lohri' wordmark, with the URL at bottom-left. There is generous dark negative space on the left.
- Typography: Elegant light serif in white for the headline; gold bevelled serif for the festival name; small sans for the URL; spaced caps for the wordmark.
- Colours: #212228, #38373a, #15171d, #6b5342, #93714e, #52392e (background #212228, text #93714e, accent #93714e).
- Mood and details: warm, premium, celebratory, bonfire, sesame and popcorn, peanuts and dry fruits, jaggery, sugarcane leaf spiral, embers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/897201557046164375-40baccbc7466.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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