Festival name spelled with a dhol and a bhangra dancer replacing letters

Reference found on Pinterest, saved by Partho Roy. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Festival name spelled with a dhol and a bhangra dancer replacing letters

A solid coral-red flat background carries oversized white letters with a glossy mirror reflection fading below them. An orange dhol with laced ropes is set into the word as a letter, and a flat white illustration of a Punjabi dancer with arms raised, in a turban and kurta with red line details, completes the word. The letter-substitution idea is the focal point, and the finish is a clean flat-vector social post.

Palette

#ef3742
#f37370
#fefafa

Layout: Large white wordmark type sits centre-right, with a tilted orange dhol replacing one letter and a white silhouette of a dancing bhangra man replacing the last letter, all mirrored in a faded floor reflection. The logo is at top-left, the URL at top-right, the wish line sits centred below, and a services strip runs along the bottom.
Typography: Heavy clean white sans caps for the greeting; light uppercase sans for the wish line; small, widely tracked caps for the footer.

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flat
illustrated
typographic
bright
dhol
bhangra dancer
turban
reflection
joyful
festive
energetic

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Festival name spelled with a dhol and a bhangra dancer replacing letters.
- Look and feel: A solid coral-red flat background carries oversized white letters with a glossy mirror reflection fading below them. An orange dhol with laced ropes is set into the word as a letter, and a flat white illustration of a Punjabi dancer with arms raised, in a turban and kurta with red line details, completes the word. The letter-substitution idea is the focal point, and the finish is a clean flat-vector social post.
- Layout: Large white wordmark type sits centre-right, with a tilted orange dhol replacing one letter and a white silhouette of a dancing bhangra man replacing the last letter, all mirrored in a faded floor reflection. The logo is at top-left, the URL at top-right, the wish line sits centred below, and a services strip runs along the bottom.
- Typography: Heavy clean white sans caps for the greeting; light uppercase sans for the wish line; small, widely tracked caps for the footer.
- Colours: #ef3742, #f37370, #fefafa (background #ef3742, text #fefafa, accent #f37370).
- Mood and details: joyful, festive, energetic, dhol, bhangra dancer, turban, reflection.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/721068590380021514-7d3644aa6221.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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