Bold LOHRI lettering with dancer silhouettes and a bonfire

Reference found on Pinterest, saved by Nikki Weekes. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Bold LOHRI lettering with dancer silhouettes and a bonfire

A saturated red-orange gradient background with glowing orange firework bursts and floating sparks. Knockout white letters are cut with orange-gradient silhouettes of dancers playing the dhol, along with wheat stalks. A glowing log bonfire at the bottom centre casts a bright bloom, and small scattered sweets surround it. The overall look is warm, monochrome and fiery.

Palette

#da0c02
#ed2e05
#fefcfa
#851d0d
#d76045
#e58364

Layout: The logo is centred at the top, with a three-line italic wish below it. Heavy white LOHRI letters span the lower middle, with HAPPY arched in small spaced caps over the O. A bonfire sits at the bottom centre, overlapping the letters.
Typography: Ultra-bold geometric sans caps with drop shadows; spaced small caps arched on top; italic slab serif for the message.

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Bold LOHRI lettering with dancer silhouettes and a bonfire.
- Look and feel: A saturated red-orange gradient background with glowing orange firework bursts and floating sparks. Knockout white letters are cut with orange-gradient silhouettes of dancers playing the dhol, along with wheat stalks. A glowing log bonfire at the bottom centre casts a bright bloom, and small scattered sweets surround it. The overall look is warm, monochrome and fiery.
- Layout: The logo is centred at the top, with a three-line italic wish below it. Heavy white LOHRI letters span the lower middle, with HAPPY arched in small spaced caps over the O. A bonfire sits at the bottom centre, overlapping the letters.
- Typography: Ultra-bold geometric sans caps with drop shadows; spaced small caps arched on top; italic slab serif for the message.
- Colours: #da0c02, #ed2e05, #fefcfa, #851d0d, #d76045, #e58364 (background #da0c02, text #fefcfa, accent #d76045).
- Mood and details: festive, warm, joyful, bonfire, bhangra silhouettes, fireworks, wheat stalks, rewari sweets, sparkles.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/53339576830421936-8462d5ccb392.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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