Man on a sofa cradling a giant vintage stopwatch

Reference found on Pinterest, saved by amira khaled graphicdesigner. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Man on a sofa cradling a giant vintage stopwatch

The whole set is a single soft powder-blue colour: walls, carpet, sofa and table all match, and the lighting is diffused and high-key. The focal point is an oversized, weathered brass stopwatch held like a baby by a man in a white thobe and red-and-white headscarf, seen from above. A brass Arabic coffee pot and two cups on the side table add a cultural touch. The finish is a clean, surreal and polished photo manipulation, with the warm metallic tones contrasting against the cool blue.

Palette

#96bccd
#b4cdd6
#71a4bb
#748589
#a9a495
#456f80

Layout: The logo sits centred at the top, with a two-line right-aligned Arabic headline below it. A high-angle photo fills the lower two-thirds: the man on the sofa is lower-left and a small side table with a coffee pot is to the right. The pale blue upper area leaves open space for the text.
Typography: Bold geometric Arabic display type with an extended kashida stroke. The first word is copper-brown and the second line is deep navy. The logo uses small bilingual text.

All creative ads for marketing agencies

photographic
minimal
oversized vintage stopwatch
Gulf man in thobe and shemagh
dallah coffee pot
monochrome blue sofa
small side table with cups
trustworthy
calm
witty

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Man on a sofa cradling a giant vintage stopwatch.
- Look and feel: The whole set is a single soft powder-blue colour: walls, carpet, sofa and table all match, and the lighting is diffused and high-key. The focal point is an oversized, weathered brass stopwatch held like a baby by a man in a white thobe and red-and-white headscarf, seen from above. A brass Arabic coffee pot and two cups on the side table add a cultural touch. The finish is a clean, surreal and polished photo manipulation, with the warm metallic tones contrasting against the cool blue.
- Layout: The logo sits centred at the top, with a two-line right-aligned Arabic headline below it. A high-angle photo fills the lower two-thirds: the man on the sofa is lower-left and a small side table with a coffee pot is to the right. The pale blue upper area leaves open space for the text.
- Typography: Bold geometric Arabic display type with an extended kashida stroke. The first word is copper-brown and the second line is deep navy. The logo uses small bilingual text.
- Colours: #96bccd, #b4cdd6, #71a4bb, #748589, #a9a495, #456f80 (background #b4cdd6, text #456f80, accent #71a4bb).
- Mood and details: trustworthy, calm, witty, oversized vintage stopwatch, Gulf man in thobe and shemagh, dallah coffee pot, monochrome blue sofa, small side table with cups.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/704743041736756316-8bd4cb72277f.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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