Tearful crocodile in dental chair examined by rabbit dentist

Reference found on Pinterest, saved by Shivam Chaudhary. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Tearful crocodile in dental chair examined by rabbit dentist

A bright, washed-out white dental clinic sits softly out of focus behind a hyperreal crocodile holding its jaw and shedding a tear. A tiny rabbit in a white coat stands on a wooden stool and inspects the crocodile's teeth with a mirror. An overhead surgical lamp and an instrument tray frame the scene. The muted greens and whites are contrasted by electric-blue type accents.

Palette

#ede7e1
#c7c0bb
#9d948f
#594b3c
#7b6b5a
#372e21

Layout: The hero crocodile fills the right two-thirds, reclined in the chair with its mouth wide open. A stacked left-aligned headline runs down the left column under the logo, followed by a small divider, a tagline and a phone icon with contact details at bottom left.
Typography: Tall condensed bold sans caps with the headline in black and a royal-blue accent on the final lines; small light sans for the body text, with one word picked out in blue.

All creative ads for dental clinics, marketing agencies

3d
photographic
playful
crocodile
rabbit dentist
dental chair
dental mirror
surgical lamp
bib
witty
dramatic
humorous

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Tearful crocodile in dental chair examined by rabbit dentist.
- Look and feel: A bright, washed-out white dental clinic sits softly out of focus behind a hyperreal crocodile holding its jaw and shedding a tear. A tiny rabbit in a white coat stands on a wooden stool and inspects the crocodile's teeth with a mirror. An overhead surgical lamp and an instrument tray frame the scene. The muted greens and whites are contrasted by electric-blue type accents.
- Layout: The hero crocodile fills the right two-thirds, reclined in the chair with its mouth wide open. A stacked left-aligned headline runs down the left column under the logo, followed by a small divider, a tagline and a phone icon with contact details at bottom left.
- Typography: Tall condensed bold sans caps with the headline in black and a royal-blue accent on the final lines; small light sans for the body text, with one word picked out in blue.
- Colours: #ede7e1, #c7c0bb, #9d948f, #594b3c, #7b6b5a, #372e21 (background #ede7e1, text #372e21, accent #372e21).
- Mood and details: witty, dramatic, humorous, crocodile, rabbit dentist, dental chair, dental mirror, surgical lamp, bib.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/52072939437886567-caa2d0250ba2.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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