Worn plastic toothbrush as the 0 in 2021 vs bamboo toothbrush as the 0 in 2022

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New Year · Instagram post · Reference

Worn plastic toothbrush as the 0 in 2021 vs bamboo toothbrush as the 0 in 2022

Soft powder-blue gradient background with a subtle lighter centre glow. Two product-photographed toothbrushes act as visual puns: a frayed white-and-mint plastic brush for the old year and a clean bamboo brush with charcoal bristles for the new. Flat, clean lighting with no clutter lets the before/after swap carry the idea. Matte, minimal finish.

Palette

#b7dbea
#a1bcc4
#839394
#cbb470
#201f16

Layout: Logo block top-left and hashtag top-right; centred two-line headline above two large year numerals side by side, each with a vertical toothbrush standing in for the zero and extending down to the bottom edge. Generous pale-blue negative space.
Typography: Bold condensed black sans numerals; headline mixes medium sans sentence case with heavy extended caps; thin geometric sans logo and italic hashtag.

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minimal
photographic
typographic
toothbrush
year numerals
before-after comparison
clever
fresh
optimistic

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Worn plastic toothbrush as the 0 in 2021 vs bamboo toothbrush as the 0 in 2022.
- Look and feel: Soft powder-blue gradient background with a subtle lighter centre glow. Two product-photographed toothbrushes act as visual puns: a frayed white-and-mint plastic brush for the old year and a clean bamboo brush with charcoal bristles for the new. Flat, clean lighting with no clutter lets the before/after swap carry the idea. Matte, minimal finish.
- Layout: Logo block top-left and hashtag top-right; centred two-line headline above two large year numerals side by side, each with a vertical toothbrush standing in for the zero and extending down to the bottom edge. Generous pale-blue negative space.
- Typography: Bold condensed black sans numerals; headline mixes medium sans sentence case with heavy extended caps; thin geometric sans logo and italic hashtag.
- Colours: #b7dbea, #a1bcc4, #839394, #cbb470, #201f16 (background #b7dbea, text #201f16, accent #cbb470).
- Mood and details: clever, fresh, optimistic, toothbrush, year numerals, before-after comparison.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1059331143626628264-a9fbf4065a40.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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