Red apple with irregular vs even bite marks split down the middle

Reference found on Pinterest, saved by Kamille Jan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Red apple with irregular vs even bite marks split down the middle

Two-tone split background of taupe grey and pure white meets a centred glossy red apple. Its left side shows neat, even bite marks and its right side ragged, uneven ones, a visual metaphor for teeth before and after straightening. A small black aligner case with a blue interior sits at the base of the apple, which is softly lit with a light floor shadow. Clean studio finish with lots of negative space.

Palette

#c8c0ba
#fefdfd
#861b26
#b7a19e
#a08380
#c04743

Layout: Canvas split vertically into warm grey left and white right, with a bitten apple centred on the seam and labels on either side; logo top right, bold two-line headline and italic subline centred at the bottom.
Typography: Heavy geometric sans caps headline in near-black; light italic sans subline with a bold italic accent; italic sans labels.

All creative ads for dental clinics, hospitals and clinics

photographic
minimal
bitten apple
split before/after
aligner case
clever
clean
reassuring

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Red apple with irregular vs even bite marks split down the middle.
- Look and feel: Two-tone split background of taupe grey and pure white meets a centred glossy red apple. Its left side shows neat, even bite marks and its right side ragged, uneven ones, a visual metaphor for teeth before and after straightening. A small black aligner case with a blue interior sits at the base of the apple, which is softly lit with a light floor shadow. Clean studio finish with lots of negative space.
- Layout: Canvas split vertically into warm grey left and white right, with a bitten apple centred on the seam and labels on either side; logo top right, bold two-line headline and italic subline centred at the bottom.
- Typography: Heavy geometric sans caps headline in near-black; light italic sans subline with a bold italic accent; italic sans labels.
- Colours: #c8c0ba, #fefdfd, #861b26, #b7a19e, #a08380, #c04743 (background #c8c0ba, text #861b26, accent #c04743).
- Mood and details: clever, clean, reassuring, bitten apple, split before/after, aligner case.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/401172279335095734-89f7de1369ca.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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