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Instagram post · Reference
Piano keys arranged as a grinning smile with gaps
A deep black background with dramatic spotlighting falls on the black-and-white piano keys, which curve upward like lips in a wide smile. Gaps where keys are missing stand in for lost teeth. The lower row fades into shadow like a reflection. The monochrome palette is broken only by a small green-and-brown leaf logo.
Palette
- #000000
- #020202
- #0c0c11
- #222227
- #414244
- #646565
- Layout
- Centred two-line copy sits in the upper third above a curved band of piano keys shaped like a smiling mouth in the middle. The logo is in the bottom-right corner.
- Typography
- Condensed sans caps in white, with the first line bold and the second line light.
All creative ads for dental clinics
- dark
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- piano keys
- smile shape
- missing keys
- moody
- clever
- elegant
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