Back of a delivery worker in a sweat-stained red polo showing star rating marks

Reference found on Pinterest, saved by Ferdous Ara Nasim. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

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Back of a delivery worker in a sweat-stained red polo showing star rating marks

Seamless off-white studio backdrop with soft, even lighting. A man shot from behind wears a faded red polo, with dark sweat patches forming a grid of star shapes across the back. The muted palette is dominated by the worn red. The sweat-star idea is the focal point, delivering a gig-economy social comment with restrained, documentary realism.

Palette

#ecece6
#7d1f26
#ad4145
#2d1d1e
#5e463f
#a69792

Layout: A thin white header bar carries portfolio credits on the left and a logo on the right. Below, the man's back sits centred, with the headline split into two left-aligned blocks either side of his head and plenty of off-white negative space.
Typography: Condensed heavy grotesque caps in charcoal for the headline; small bold sans caps in the header.

All creative ads for logistics companies, NGOs and nonprofits, marketing agencies

photographic
minimal
typographic
red worker polo
embossed stars
sweat stains
back view of person
poignant
serious
thought-provoking

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Design an original Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 3 slides that share one style.

Art direction to follow:
- The idea: Back of a delivery worker in a sweat-stained red polo showing star rating marks.
- Look and feel: Seamless off-white studio backdrop with soft, even lighting. A man shot from behind wears a faded red polo, with dark sweat patches forming a grid of star shapes across the back. The muted palette is dominated by the worn red. The sweat-star idea is the focal point, delivering a gig-economy social comment with restrained, documentary realism.
- Layout: A thin white header bar carries portfolio credits on the left and a logo on the right. Below, the man's back sits centred, with the headline split into two left-aligned blocks either side of his head and plenty of off-white negative space.
- Typography: Condensed heavy grotesque caps in charcoal for the headline; small bold sans caps in the header.
- Colours: #ecece6, #7d1f26, #ad4145, #2d1d1e, #5e463f, #a69792 (background #ecece6, text #2d1d1e, accent #ad4145).
- Mood and details: poignant, serious, thought-provoking, red worker polo, embossed stars, sweat stains, back view of person.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/128423026874090695-01-fe6d26e568f2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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