Two crossed kraft-cardboard beams with cut-out lettering

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Black Friday · Instagram post · Reference

Two crossed kraft-cardboard beams with cut-out lettering

Near-black gradient background with soft studio lighting. Two kraft-paper textured beams cross in an X, with letters cut into them that let a warm orange-amber and silvery light glow from inside. Subtle paper grain, crisp edges and a faint floor shadow give it a photoreal 3D render finish, with the X shape suggesting packaging and shipping.

Palette

#08090d
#15181b
#402c1f
#5b452f
#945e33
#af8c68

Layout: Two long rectangular 3D blocks cross in an X at centre, floating in dark space; the front beam carries the second word diagonally, and the rear beam shows the first word, partly hidden, with no other text.
Typography: Heavy extended grotesque caps, debossed or cut through the cardboard surfaces.

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3d
typographic
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kraft cardboard blocks
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crossed beams
inner glow
dramatic
premium
bold

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Two crossed kraft-cardboard beams with cut-out lettering.
- Look and feel: Near-black gradient background with soft studio lighting. Two kraft-paper textured beams cross in an X, with letters cut into them that let a warm orange-amber and silvery light glow from inside. Subtle paper grain, crisp edges and a faint floor shadow give it a photoreal 3D render finish, with the X shape suggesting packaging and shipping.
- Layout: Two long rectangular 3D blocks cross in an X at centre, floating in dark space; the front beam carries the second word diagonally, and the rear beam shows the first word, partly hidden, with no other text.
- Typography: Heavy extended grotesque caps, debossed or cut through the cardboard surfaces.
- Colours: #08090d, #15181b, #402c1f, #5b452f, #945e33, #af8c68 (background #08090d, text #af8c68, accent #945e33).
- Mood and details: dramatic, premium, bold, kraft cardboard blocks, cut-out letters, crossed beams, inner glow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/247909154483367648-391a524cd5ed.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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