Tear-off paper flyer with shoe product tabs

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Black Friday · Instagram post · Reference

Tear-off paper flyer with shoe product tabs

It borrows the look of a community notice board tear-off flyer: off-white crinkled paper with a torn edge, pinned against a textured warm-taupe plaster wall and lit by soft, even light with subtle drop shadows. Cut-out product photos of sandals, a boot, a sneaker, a flat and a mule sit vertically on the tabs. One torn tab lying loose makes the offer interactive and playful. The muted neutral palette keeps the look premium and understated.

Palette

#e3e0db
#bbb2a8
#9f9285
#c8c3bd

Layout: A crumpled paper flyer sits centred on a taupe wall. A large serif headline is centred in its upper half, and a row of five tear-off tabs runs along the bottom, each with a shoe and its was/now price. A sixth tab has been torn off and lies angled at the bottom right, carrying the sale label.
Typography: Classic transitional serif in grey for the headline. Bold condensed-feeling sans caps for the prices, with the old price struck through.

More Black Friday designs for shoe and sneaker brands, fashion brands, online stores

All creative ads for shoe and sneaker brands, fashion brands, online stores

minimal
photographic
typographic
tear-off flyer
crumpled paper
product cutouts
torn tab
clever
understated
calm

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Tear-off paper flyer with shoe product tabs.
- Look and feel: It borrows the look of a community notice board tear-off flyer: off-white crinkled paper with a torn edge, pinned against a textured warm-taupe plaster wall and lit by soft, even light with subtle drop shadows. Cut-out product photos of sandals, a boot, a sneaker, a flat and a mule sit vertically on the tabs. One torn tab lying loose makes the offer interactive and playful. The muted neutral palette keeps the look premium and understated.
- Layout: A crumpled paper flyer sits centred on a taupe wall. A large serif headline is centred in its upper half, and a row of five tear-off tabs runs along the bottom, each with a shoe and its was/now price. A sixth tab has been torn off and lies angled at the bottom right, carrying the sale label.
- Typography: Classic transitional serif in grey for the headline. Bold condensed-feeling sans caps for the prices, with the old price struck through.
- Colours: #e3e0db, #bbb2a8, #9f9285, #c8c3bd (background #bbb2a8, text #e3e0db, accent #e3e0db).
- Mood and details: clever, understated, calm, tear-off flyer, crumpled paper, product cutouts, torn tab.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/42925002695925437-205ff838b044.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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