Flat-illustrated Punjabi man playing a dhol

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Lohri · Instagram post · Reference

Flat-illustrated Punjabi man playing a dhol

A pure white background carries a restrained palette of grey tones with a single orange accent. A stylised bearded man in a turban plays a large dhol, backed by a chimta, sugarcane and wheat stalks, with a small bowl of laddoos to one side. Tiny grey sparkle and knot icons are scattered around him. The vector finish is flat with soft grey shading.

Palette

#ffffff
#edeceb
#bfbfc1
#dcd6d3

Layout: A centred two-line headline sits at the top with an orange greeting below it, and the illustration fills the middle. The logo and website are centred at the bottom, and there is ample white space throughout.
Typography: Charcoal medium-weight rounded sans for the headline; bold orange condensed sans caps for the greeting; small sans for the URL.

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illustrated
flat
minimal
dhol player
turban
sugarcane
wheat stalks
chimta
laddoo bowl
joyful
clean
modern

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Flat-illustrated Punjabi man playing a dhol.
- Look and feel: A pure white background carries a restrained palette of grey tones with a single orange accent. A stylised bearded man in a turban plays a large dhol, backed by a chimta, sugarcane and wheat stalks, with a small bowl of laddoos to one side. Tiny grey sparkle and knot icons are scattered around him. The vector finish is flat with soft grey shading.
- Layout: A centred two-line headline sits at the top with an orange greeting below it, and the illustration fills the middle. The logo and website are centred at the bottom, and there is ample white space throughout.
- Typography: Charcoal medium-weight rounded sans for the headline; bold orange condensed sans caps for the greeting; small sans for the URL.
- Colours: #ffffff, #edeceb, #bfbfc1, #dcd6d3 (background #ffffff, text #bfbfc1, accent #bfbfc1).
- Mood and details: joyful, clean, modern, dhol player, turban, sugarcane, wheat stalks, chimta, laddoo bowl.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/653936808436891186-4911a753948e.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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