Two tilted phones framing a vintage race car on a salt flat

Reference found on Pinterest, saved by alan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Two tilted phones framing a vintage race car on a salt flat

A soft teal gradient sky fades into a bright white salt flat with a low horizon. Two frameless teal phones lie at opposing diagonals, with their screens acting as windows that zoom in on a small green-and-white vintage race car in the distance. The lighting is flat and pastel, with a desaturated, dreamy Wes Anderson-like palette. There is lots of negative space and a crisp, surreal product finish.

Palette

#f7f7ed
#85b1b7
#9ec2c5
#b5d1d2
#d6e4e1
#678e93

Layout: The brand and tagline sit centred in the upper third over the sky. Two teal phones cut diagonally across the lower two-thirds with their screens overlapping, one phone framing the zoomed-in race car. Tiny legal text runs along the bottom left.
Typography: Clean medium geometric sans in dark teal: mixed-case brand name with a small outlined pill label, and the tagline in caps below; tiny caps legal text.

All creative ads for electronics stores

photographic
minimal
retro
angled smartphones
salt flat
vintage race car
pop-up camera
horizon line
airy
aspirational
cinematic

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1727 px (same shape as the reference).

Art direction to follow:
- The idea: Two tilted phones framing a vintage race car on a salt flat.
- Look and feel: A soft teal gradient sky fades into a bright white salt flat with a low horizon. Two frameless teal phones lie at opposing diagonals, with their screens acting as windows that zoom in on a small green-and-white vintage race car in the distance. The lighting is flat and pastel, with a desaturated, dreamy Wes Anderson-like palette. There is lots of negative space and a crisp, surreal product finish.
- Layout: The brand and tagline sit centred in the upper third over the sky. Two teal phones cut diagonally across the lower two-thirds with their screens overlapping, one phone framing the zoomed-in race car. Tiny legal text runs along the bottom left.
- Typography: Clean medium geometric sans in dark teal: mixed-case brand name with a small outlined pill label, and the tagline in caps below; tiny caps legal text.
- Colours: #f7f7ed, #85b1b7, #9ec2c5, #b5d1d2, #d6e4e1, #678e93 (background #f7f7ed, text #678e93, accent #678e93).
- Mood and details: airy, aspirational, cinematic, angled smartphones, salt flat, vintage race car, pop-up camera, horizon line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/50806302039297563-9a2b5eb84625.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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