Reference found on Pinterest, saved by Kerri Clark. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

E-reader shown edge-on as a thin sliver

A flat warm off-white background with no texture. A cut-out photo of a dark slate e-reader, seen from the side edge, shows only its slim profile with small ports and the button, lit softly with a faint highlight. The visual gag is that a whole library shrinks to a single thin line. The finish is spare and editorial, with lots of empty space and one orange accent.

Palette

#fffcf9
#cbc7c4
#e7e3df

Layout: The two-line headline sits centred just above the middle, with the thin edge-on device directly beneath it acting as the punchline. Huge off-white negative space surrounds both, and the brand logo is centred near the bottom.
Typography: Classic book-style serif in sentence case, black; the logo pairs a bold black rounded sans with a lighter orange sans.

All creative ads for electronics stores, bookstores and publishers

minimal
photographic
typographic
product side profile
e-reader
negative space
witty
clean
understated

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: E-reader shown edge-on as a thin sliver.
- Look and feel: A flat warm off-white background with no texture. A cut-out photo of a dark slate e-reader, seen from the side edge, shows only its slim profile with small ports and the button, lit softly with a faint highlight. The visual gag is that a whole library shrinks to a single thin line. The finish is spare and editorial, with lots of empty space and one orange accent.
- Layout: The two-line headline sits centred just above the middle, with the thin edge-on device directly beneath it acting as the punchline. Huge off-white negative space surrounds both, and the brand logo is centred near the bottom.
- Typography: Classic book-style serif in sentence case, black; the logo pairs a bold black rounded sans with a lighter orange sans.
- Colours: #fffcf9, #cbc7c4, #e7e3df (background #fffcf9, text #cbc7c4, accent #cbc7c4).
- Mood and details: witty, clean, understated, product side profile, e-reader, negative space.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/106749453663614310-b9d9abd3a413.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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