Phone lying flat as a swimming pool with a man cannonballing into it

Reference found on Pinterest, saved by Nuno Zhang. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Phone lying flat as a swimming pool with a man cannonballing into it

A surreal minimalist rooftop scene with pale blue sky, soft clouds and warm beige concrete walls and floor under hard sunlight. A black phone lies flat, its screen turned into rippling blue pool water with a red ladder, while a man in red shorts cannonballs toward it. Crisp long shadows and the restrained palette give it a clean, editorial finish.

Palette

#c9beb4
#dce6ec
#b0cee2
#9d9894
#5c819c
#475865

Layout: The headline is stacked left-aligned at top left over the sky, with a short rule, the product name and a tagline below it. A diver hangs mid-air at the centre, and the phone-pool lies diagonally across the lower half on a concrete deck with generous negative space.
Typography: Large bold grotesque sans headline in black with the final line in olive green; small medium sans product name and tagline

All creative ads for electronics stores

photographic
minimal
3d
swimming pool
pool ladder
diver
blue sky
concrete
fresh
bold
surreal

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Phone lying flat as a swimming pool with a man cannonballing into it.
- Look and feel: A surreal minimalist rooftop scene with pale blue sky, soft clouds and warm beige concrete walls and floor under hard sunlight. A black phone lies flat, its screen turned into rippling blue pool water with a red ladder, while a man in red shorts cannonballs toward it. Crisp long shadows and the restrained palette give it a clean, editorial finish.
- Layout: The headline is stacked left-aligned at top left over the sky, with a short rule, the product name and a tagline below it. A diver hangs mid-air at the centre, and the phone-pool lies diagonally across the lower half on a concrete deck with generous negative space.
- Typography: Large bold grotesque sans headline in black with the final line in olive green; small medium sans product name and tagline
- Colours: #c9beb4, #dce6ec, #b0cee2, #9d9894, #5c819c, #475865 (background #c9beb4, text #475865, accent #475865).
- Mood and details: fresh, bold, surreal, swimming pool, pool ladder, diver, blue sky, concrete.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/326511041759779286-d5eea8d7a5ab.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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