Brass bowl of vegetable biryani with steam forming a bhangra dancer with dhol

Reference found on Pinterest, saved by Venkat Reddy. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Brass bowl of vegetable biryani with steam forming a bhangra dancer with dhol

A deep royal-blue gradient background with a soft vignette sets off a brightly lit, embossed brass bowl heaped with colourful vegetable rice and a mint garnish. White wisps of steam rise from the food and form a sketch of a turbaned bhangra dancer beating a dhol, with tiny sparkles. A faint blue pattern of ornamental rays sits under the bowl. The finish is clean, premium product photography with one soft light source on the food.

Palette

#044687
#022d58
#023b71
#36689c
#0b223b
#67543c

Layout: Product bowl sits centred in the lower third, with rising steam shaping a dancing figure that fills the centre. The logo sits top left, the tagline lockup top right, and a small greeting is centred at the bottom. There is plenty of blue negative space.
Typography: Light, humanist sans for the greeting; a whimsical hand-drawn serif script for the tagline inside an ornamental frame; white logo wordmark.

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photographic
minimal
dark
steam smoke
bhangra dancer
dhol
brass handi
biryani
festive
warm
elegant

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Brass bowl of vegetable biryani with steam forming a bhangra dancer with dhol.
- Look and feel: A deep royal-blue gradient background with a soft vignette sets off a brightly lit, embossed brass bowl heaped with colourful vegetable rice and a mint garnish. White wisps of steam rise from the food and form a sketch of a turbaned bhangra dancer beating a dhol, with tiny sparkles. A faint blue pattern of ornamental rays sits under the bowl. The finish is clean, premium product photography with one soft light source on the food.
- Layout: Product bowl sits centred in the lower third, with rising steam shaping a dancing figure that fills the centre. The logo sits top left, the tagline lockup top right, and a small greeting is centred at the bottom. There is plenty of blue negative space.
- Typography: Light, humanist sans for the greeting; a whimsical hand-drawn serif script for the tagline inside an ornamental frame; white logo wordmark.
- Colours: #044687, #022d58, #023b71, #36689c, #0b223b, #67543c (background #022d58, text #36689c, accent #044687).
- Mood and details: festive, warm, elegant, steam smoke, bhangra dancer, dhol, brass handi, biryani.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/499125571213770314-b400d43a0d64.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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