Couple from behind watching a bonfire in an open field

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Lohri · Instagram post · Reference

Couple from behind watching a bonfire in an open field

A deep blue starry night over a lush green meadow speckled with fireflies, with a warm horizon glow and a tree silhouette. The bonfire acts as the letter O, blending type and photo. Out-of-focus figures in the foreground, one in a red turban and one in a shawl, add depth and a sense of watching. The finish is moody and cinematic, with warm-cool contrast.

Palette

#04070e
#000000
#231d0b
#112848
#4d3e28
#726662

Layout: The logo is top left and a centered three-line headline stack sits in the starry sky with side rules. Giant white block letters spell the festival name across the middle, with the bonfire photo replacing the O, and blurred foreground silhouettes of a couple frame the left and right edges.
Typography: Oversized heavy white sans caps for the festival word with a small script accent; the headline mixes light title case with bold sans caps.

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photographic
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serene
hopeful
warm

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Couple from behind watching a bonfire in an open field.
- Look and feel: A deep blue starry night over a lush green meadow speckled with fireflies, with a warm horizon glow and a tree silhouette. The bonfire acts as the letter O, blending type and photo. Out-of-focus figures in the foreground, one in a red turban and one in a shawl, add depth and a sense of watching. The finish is moody and cinematic, with warm-cool contrast.
- Layout: The logo is top left and a centered three-line headline stack sits in the starry sky with side rules. Giant white block letters spell the festival name across the middle, with the bonfire photo replacing the O, and blurred foreground silhouettes of a couple frame the left and right edges.
- Typography: Oversized heavy white sans caps for the festival word with a small script accent; the headline mixes light title case with bold sans caps.
- Colours: #04070e, #000000, #231d0b, #112848, #4d3e28, #726662 (background #04070e, text #726662, accent #112848).
- Mood and details: serene, hopeful, warm, bonfire, starry sky, fireflies, green field, turban silhouette.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/459296862021998335-6a716c1a8c5d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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