Child painting a Lohri bonfire on an easel at night

Reference found on Pinterest, saved by Hemant Bhutani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Child painting a Lohri bonfire on an easel at night

A cinematic night scene with a dark teal sky and warm orange bokeh from string lights draped across a building. A roaring bonfire glows on the right and its fire is echoed in the child's painting, which is the focal story. Sparks float through the air and a shallow depth of field blurs the crowd. The warm-cool colour grade gives a moody, painterly photo-composite finish.

Palette

#171516
#0b0706
#39221e
#652e21
#a24b2c
#b58a6a

Layout: Over-the-shoulder shot of a child at an easel fills the lower left, with the bonfire and a lit building at right; the left-aligned headline and hashtag sit in dark negative space upper left, under a thin rule, and the logo is top right.
Typography: Clean humanist sans in white with a light/bold weight contrast; the logo is a stacked lowercase sans with a sunburst mark.

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photographic
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warm
inspiring
nostalgic

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Child painting a Lohri bonfire on an easel at night.
- Look and feel: A cinematic night scene with a dark teal sky and warm orange bokeh from string lights draped across a building. A roaring bonfire glows on the right and its fire is echoed in the child's painting, which is the focal story. Sparks float through the air and a shallow depth of field blurs the crowd. The warm-cool colour grade gives a moody, painterly photo-composite finish.
- Layout: Over-the-shoulder shot of a child at an easel fills the lower left, with the bonfire and a lit building at right; the left-aligned headline and hashtag sit in dark negative space upper left, under a thin rule, and the logo is top right.
- Typography: Clean humanist sans in white with a light/bold weight contrast; the logo is a stacked lowercase sans with a sunburst mark.
- Colours: #171516, #0b0706, #39221e, #652e21, #a24b2c, #b58a6a (background #0b0706, text #b58a6a, accent #a24b2c).
- Mood and details: warm, inspiring, nostalgic, bonfire, string lights, easel painting, sparks, festive street.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/384776361938162736-ce7bd52fecaf.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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