Peach energy drink can overlapping giant headline

Reference found on Pinterest, saved by Kathryn Whiteside. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Peach energy drink can overlapping giant headline

A flat pale peach-cream background with no texture puts all the focus on type and product. A matte coral can covered in cold droplets is cropped at the bottom, and its top overlaps the giant black letters to create depth. The palette is limited to coral, charcoal and cream. Small tag details and a tiny product lineup add polish in a clean editorial finish.

Palette

#f6e7d7
#f0c4aa
#1a1a1d
#d9a58c
#d06640
#aa8f82

Layout: A huge condensed headline spans the full width at the top, with the first line in orange and a much larger second line in black. The can rises from the bottom centre in front of the lower headline line. Small feature pills run vertically at the right edge, with a logo and product lineup at bottom left.
Typography: Ultra-condensed heavy grotesque caps in two sizes and colours; tiny sans in rounded black pill badges and footer text.

All creative ads for drink brands, FMCG brands

typographic
photographic
minimal
beverage can
condensation droplets
oversized type
pill-shaped badges
energetic
bold
modern

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1402 px (same shape as the reference).

Art direction to follow:
- The idea: Peach energy drink can overlapping giant headline.
- Look and feel: A flat pale peach-cream background with no texture puts all the focus on type and product. A matte coral can covered in cold droplets is cropped at the bottom, and its top overlaps the giant black letters to create depth. The palette is limited to coral, charcoal and cream. Small tag details and a tiny product lineup add polish in a clean editorial finish.
- Layout: A huge condensed headline spans the full width at the top, with the first line in orange and a much larger second line in black. The can rises from the bottom centre in front of the lower headline line. Small feature pills run vertically at the right edge, with a logo and product lineup at bottom left.
- Typography: Ultra-condensed heavy grotesque caps in two sizes and colours; tiny sans in rounded black pill badges and footer text.
- Colours: #f6e7d7, #f0c4aa, #1a1a1d, #d9a58c, #d06640, #aa8f82 (background #f6e7d7, text #1a1a1d, accent #d06640).
- Mood and details: energetic, bold, modern, beverage can, condensation droplets, oversized type, pill-shaped badges.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/37928821859380023-8b89dca32115.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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