Iced cherry chocolate chai topped with chocolate shavings

Reference found on Pinterest, saved by Sakshi Golhar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Iced cherry chocolate chai topped with chocolate shavings

Deep cherry-red paper-textured backdrop with hard directional light casting a long diagonal shadow to the right. A clear cup of milky chocolate chai with chocolate shavings is the centred hero and overlaps the title for depth. Cream type on the red gives it a vintage cinema-poster feel. Small parody details such as the rating box and laurels add wit.

Palette

#8a1a23
#9c3739
#b16e62
#2f0404
#eee8de
#d1a796

Layout: A movie-poster parody: three ingredient 'credits' run across the top, a huge condensed title sits behind the centred cup, and the drink name stacks below it. An italic review quote sits at left, with a rating box, release date and festival and studio logos along the bottom.
Typography: Tall condensed bold sans caps in cream for the titles; light and bold sans for the credits; an elegant italic serif for the review quote.

All creative ads for coffee shops, drink brands, food and beverage brands

photographic
typographic
retro
iced drink cup
chocolate shavings
review quote with stars
movie rating box
film festival laurels
studio logo
bold
cinematic
indulgent

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Iced cherry chocolate chai topped with chocolate shavings.
- Look and feel: Deep cherry-red paper-textured backdrop with hard directional light casting a long diagonal shadow to the right. A clear cup of milky chocolate chai with chocolate shavings is the centred hero and overlaps the title for depth. Cream type on the red gives it a vintage cinema-poster feel. Small parody details such as the rating box and laurels add wit.
- Layout: A movie-poster parody: three ingredient 'credits' run across the top, a huge condensed title sits behind the centred cup, and the drink name stacks below it. An italic review quote sits at left, with a rating box, release date and festival and studio logos along the bottom.
- Typography: Tall condensed bold sans caps in cream for the titles; light and bold sans for the credits; an elegant italic serif for the review quote.
- Colours: #8a1a23, #9c3739, #b16e62, #2f0404, #eee8de, #d1a796 (background #8a1a23, text #eee8de, accent #9c3739).
- Mood and details: bold, cinematic, indulgent, iced drink cup, chocolate shavings, review quote with stars, movie rating box, film festival laurels, studio logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3307399722020260-592105049a5a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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