Close-up of a hand playing a dhol with a small cab car at the base

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Lohri · Poster · Reference

Close-up of a hand playing a dhol with a small cab car at the base

A near-monochrome festive photo shot from a low angle: a hand in a teal patterned kurta strikes a big dhol against an overcast sky, with a woman dancing out of focus behind. The desaturated treatment keeps the scene quiet and lets a small silver sedan at the bottom stand out as the product anchor. Lots of soft grey negative space holds the tagline. A single red accent marks the festival greeting.

Palette

#f4f4f4
#8f8f8e
#d9d9d9
#b7b7b6
#757573
#515152

Layout: A large desaturated dhol and hand fill the left side while a blurred dancer sits bottom-right; a short centred text block sits in the open sky at the right, the logo is top-right, and a small full-colour car cutout is anchored bottom-centre on a white strip.
Typography: Light, clean grey sans for the centred tagline; a small bold red sans caps greeting; a condensed geometric logotype.

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Design an original Lohri poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Close-up of a hand playing a dhol with a small cab car at the base.
- Look and feel: A near-monochrome festive photo shot from a low angle: a hand in a teal patterned kurta strikes a big dhol against an overcast sky, with a woman dancing out of focus behind. The desaturated treatment keeps the scene quiet and lets a small silver sedan at the bottom stand out as the product anchor. Lots of soft grey negative space holds the tagline. A single red accent marks the festival greeting.
- Layout: A large desaturated dhol and hand fill the left side while a blurred dancer sits bottom-right; a short centred text block sits in the open sky at the right, the logo is top-right, and a small full-colour car cutout is anchored bottom-centre on a white strip.
- Typography: Light, clean grey sans for the centred tagline; a small bold red sans caps greeting; a condensed geometric logotype.
- Colours: #f4f4f4, #8f8f8e, #d9d9d9, #b7b7b6, #757573, #515152 (background #f4f4f4, text #515152, accent #515152).
- Mood and details: festive, calm, elegant, dhol, drumstick, dancer, car, monochrome.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/246220304623765590-24206d53dd64.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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