Real bonfire burning in front of large serif LOHRI lettering

Reference found on Pinterest, saved by Rhea Sukhramani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Poster · Reference

Real bonfire burning in front of large serif LOHRI lettering

The background is a smooth, muted steel-blue gradient with subtle vignetting. A photoreal bonfire with glowing embers and a rising wisp of smoke overlaps the pale letters and is the only warm colour in the frame. Faint navy silhouettes of a Punjabi couple dancing sit behind the lettering, and scattered sparks drift above. The finish is soft, understated and premium.

Palette

#345366
#4d6e81
#416073
#618295
#7f9aa9
#bfc4c2

Layout: A centred portrait layout with the blessing line near the top. Large pale serif LOHRI sits mid-page with a bonfire covering the O and a dancing couple silhouette on the right. There is generous empty space below, and a small centred logo sits at the bottom.
Typography: Oversized thin high-contrast serif caps for the headline, a widely tracked light sans for HAPPY, and bold geometric sans for the blessing.

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Design an original Lohri poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1533 px (same shape as the reference).

Art direction to follow:
- The idea: Real bonfire burning in front of large serif LOHRI lettering.
- Look and feel: The background is a smooth, muted steel-blue gradient with subtle vignetting. A photoreal bonfire with glowing embers and a rising wisp of smoke overlaps the pale letters and is the only warm colour in the frame. Faint navy silhouettes of a Punjabi couple dancing sit behind the lettering, and scattered sparks drift above. The finish is soft, understated and premium.
- Layout: A centred portrait layout with the blessing line near the top. Large pale serif LOHRI sits mid-page with a bonfire covering the O and a dancing couple silhouette on the right. There is generous empty space below, and a small centred logo sits at the bottom.
- Typography: Oversized thin high-contrast serif caps for the headline, a widely tracked light sans for HAPPY, and bold geometric sans for the blessing.
- Colours: #345366, #4d6e81, #416073, #618295, #7f9aa9, #bfc4c2 (background #345366, text #bfc4c2, accent #bfc4c2).
- Mood and details: calm, warm, elegant, bonfire, smoke, sparks, dancing silhouettes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/169870217191826847-b56a0c9c46d2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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