Monochrome line-art Punjabi truck carrying dancing bhangra folk under a full moon

Reference found on Pinterest, saved by Shriya Joshi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lohri · Instagram post · Reference

Monochrome line-art Punjabi truck carrying dancing bhangra folk under a full moon

A charcoal-black gradient background is lit by a soft white full-moon glow at the top. The truck and folk dancers are drawn in muted grey line art, so the only colour comes from a small flat yellow bonfire and matching yellow accents. The design is restrained and graphic, with generous dark negative space and a cinematic night feel.

Palette

#191919
#252525
#303030
#454544
#636362
#87867e

Layout: A large grey line-art truck with dancers fills the left half, with a glowing moon behind it. A small yellow bonfire icon and a right-aligned message sit at right, and a thin rule separates a footer with the URL at left and social icons at right. The greeting sits on the truck's number plate.
Typography: Clean geometric sans in white, right-aligned, with the key phrase in yellow; small sans for the URL; bold dark sans on a yellow plate.

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Monochrome line-art Punjabi truck carrying dancing bhangra folk under a full moon.
- Look and feel: A charcoal-black gradient background is lit by a soft white full-moon glow at the top. The truck and folk dancers are drawn in muted grey line art, so the only colour comes from a small flat yellow bonfire and matching yellow accents. The design is restrained and graphic, with generous dark negative space and a cinematic night feel.
- Layout: A large grey line-art truck with dancers fills the left half, with a glowing moon behind it. A small yellow bonfire icon and a right-aligned message sit at right, and a thin rule separates a footer with the URL at left and social icons at right. The greeting sits on the truck's number plate.
- Typography: Clean geometric sans in white, right-aligned, with the key phrase in yellow; small sans for the URL; bold dark sans on a yellow plate.
- Colours: #191919, #252525, #303030, #454544, #636362, #87867e (background #191919, text #87867e, accent #87867e).
- Mood and details: festive, nostalgic, warm, bonfire, decorated truck, bhangra dancers, dhol, full moon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/154811305936274230-575e6a1dcdfe.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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