Cartoon Punjabi family and costumed pets dancing around a bonfire

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Lohri · Instagram post · Reference

Cartoon Punjabi family and costumed pets dancing around a bonfire

Flat saffron-yellow background with a soft gradient, small white clouds, flying birds and kites at top-left. Bright cartoon characters in colourful Punjabi outfits dance with a dhol around a blazing log fire. A dog and a cat in traditional dress dance on each side, and bowls of laddoos and a glass of lassi sit in front. The saturated colours and soft drop shadows give it a cheerful storybook finish.

Palette

#f2ab27
#e69821
#f9c252
#d0863f
#97583a
#5f3345

Layout: A centred illustrated group of dancers around a bonfire takes up the upper two-thirds, with dogs and cats in turbans dancing on both sides. The logo is top-right, and the centred greeting and two-line message are at the bottom.
Typography: Thin serif caps for 'HAPPY' above a chunky, stylised, heavy brown display font for 'LOHRI'; the body copy is a brown serif.

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illustrated
bright
playful
traditional
bonfire
kites
dhol
sugarcane
laddoos
costumed dogs and cats
joyful
festive
warm

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Design an original Lohri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cartoon Punjabi family and costumed pets dancing around a bonfire.
- Look and feel: Flat saffron-yellow background with a soft gradient, small white clouds, flying birds and kites at top-left. Bright cartoon characters in colourful Punjabi outfits dance with a dhol around a blazing log fire. A dog and a cat in traditional dress dance on each side, and bowls of laddoos and a glass of lassi sit in front. The saturated colours and soft drop shadows give it a cheerful storybook finish.
- Layout: A centred illustrated group of dancers around a bonfire takes up the upper two-thirds, with dogs and cats in turbans dancing on both sides. The logo is top-right, and the centred greeting and two-line message are at the bottom.
- Typography: Thin serif caps for 'HAPPY' above a chunky, stylised, heavy brown display font for 'LOHRI'; the body copy is a brown serif.
- Colours: #f2ab27, #e69821, #f9c252, #d0863f, #97583a, #5f3345 (background #e69821, text #5f3345, accent #f9c252).
- Mood and details: joyful, festive, warm, bonfire, kites, dhol, sugarcane, laddoos, costumed dogs and cats.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1103733821207457552-596fcc48ed3d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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