Outdoor & Adventure Website Design Examples

31 real sites · 893 sections

There are 31 outdoor & adventure website designs here — live sites that are outdoor and adventure brands, including Strava, Rivian, Arc'teryx, AllTrails and Komoot — cut into 893 sections. 94% use a light theme and 6% a dark one; the most common headline fonts are Montserrat (2), Inter (2) and Proxima nova (2). 21 of 31 open with a hero, 3 show pricing on the homepage and 5 carry testimonials.

At a glance

Sites: 31
Sections captured: 893
Light / dark: 94% light · 6% dark
Top heading fonts: Montserrat (2), Inter (2) and Proxima nova (2)
Accent colours: neutral 8green 7blue 6
Most common sections: features (29), hero (21), showcase (14) and statement (13)
Top industries: Travel (13), Lifestyle (8) and Health & Fitness (2)
Award winners: 3 of 31

What makes a good outdoor & adventure website design

Outdoor and adventure brands sell the experience of being out there: big landscape photography, gear or trips built for real conditions, and a community of people who go.

What these 31 outdoor & adventure websites have in common

Measured from the captures, not opinion — use it to plan a outdoor & adventure website against what already works.

Sections they use

29 include features, 21 include hero, 14 include showcase and 13 include statement. 9 answer objections with an FAQ and 10 (32%) close with a dedicated call to action. Read top to bottom, the most common running order is hero → features → footer → statement → logo cloud. Compare them side by side: features section examples, hero section examples, showcase section examples.

Type and colour

Light layouts lead (94% vs 6% dark). Headlines are most often set in Montserrat (2), Inter (2) and Proxima nova (2). The most common accent hues are neutral (8), green (7) and blue (6). Every example lists its exact fonts and hex palette on its page.

Page length

The average homepage here is about 6,544px tall at desktop width — roughly 7 screens of scrolling, with Rivian the longest at 11,000px. Open any site to scroll the full-page capture and see where each section falls.

31 outdoor & adventure website designs worth studying

Strava — “Strava connects millions of runners, cyclists, hikers, walkers and other active people through the sports they love – all on our mobile app and website.” 17 sections, headlines in Boathouse, light theme, palette #ffffff and #000000.
AllTrails — “Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.” 13 sections, headlines in All Trails Aeonik, light theme, palette #ffffff and #161f13.
Hipcamp — “The most comprehensive resource for discovering and reserving unique tent camping, RV parks, cabins, treehouses, and glamping.” 26 sections, headlines in Calibre, light theme, palette #ffffff and #333121; the homepage runs hero → features → footer.
Modern Huntsman — “A bi-annual publication for outdoor enthusiasts, Modern Huntsman aims to restore the perception of hunting in contemporary society.” 43 sections, headlines in Trade Gothic, light theme, palette #746d4d and #ffffff; the homepage runs features → showcase → features → showcase.
Intrepid Travel — “The best small group tour means you’ll travel the local way. Affordable travel packages and the experience of a lifetime. Book an Intrepid tour today.” 40 sections, headlines in Montserrat, light theme, palette #ffffff and #eb0000; the homepage runs hero → stats → features → showcase.
Contiki — “Explore 200+ trips led by group travel experts. Share unforgettable travel experiences with new friends from around the world. Exclusively for 18-35 year olds.” 27 sections, headlines in Acumin pro, light theme, palette #000000 and #ccff00; the homepage runs hero → features → showcase → features.

How to use these references for a outdoor & adventure website

Lead with place and people, show products or trips in real conditions and add technical details for the experts without cluttering the story. Start with Strava, Rivian and Arc'teryx, open each site at full size and compare their features and hero sections; every reference carries its palette, fonts and a build prompt you can paste into your editor.