Preview the prompt +
# Build brief — an original marketing website in the taste of Unbounce
> Reference: https://unbounce.com · UIDiscovery: https://uidiscovery.com/sites/unbounce · captured 2026-09-21 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/unbounce/full.webp) · [scroll video](https://uidiscovery.com/media/captures/unbounce/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Unbounce — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Unbounce: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Unbounce's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Unbounce (unbounce.com): Marketing marketing website, light, colorful.
- 16 sections: Features → Statement → Showcase → Call to action → Content → Call to action → Features → Statement → Features → Integrations → Statement → Features → Statement → Call to action.
- Spacing: short, dense bands (median section ≈416px).
- Type: Figtree headings over League Spartan body. Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (1146px at 1440), page background; 9 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~4 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Launch faster. Convert more.”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-01.webp) · imagery: slot 1
### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (240px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~6 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Convert more customers with one platform”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-02.webp)
### 3. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (885px at 1440), page background; 6 images/icons (a set of cards or a small gallery); 3 text links instead of buttons.
- Slots: Heading (~11 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Build and test stunning pages without a single line of code”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-03.webp) · imagery: slot 2
### 4. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (208px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Headline (~7 words, like the reference); One sentence of support; Primary action.
- Topic (tone/length only — never reuse): “Launch tailored pages in a few clicks”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-04.webp)
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (702px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-05.webp) · imagery: slot 3
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (400px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~6 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Create pages without building from scratch”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-06.webp)
### 7. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (240px at 1440), own dark band #214dff; no images (type-led); no interactive controls.
- Slots: Headline (~9 words, like the reference); One sentence of support; Primary action.
- Topic (tone/length only — never reuse): “Everything you need to A/B test in one place”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-07.webp) · imagery: slot 4
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (635px at 1440), own dark band #214dff; 1 image/graphic; no interactive controls; 3 headings → ~2 items under a title.
- Slots: Section title (~4 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “No developer, no problem”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-08.webp) · imagery: slot 5
### 9. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (184px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~6 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Improve landing page performance with AI”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-09.webp)
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (676px at 1440), page background; 1 image/graphic; no interactive controls; 3 headings → ~2 items under a title.
- Slots: Section title (~5 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “From prompt to high-performing page”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-10.webp)
### 11. Integrations — show that it fits the tools the visitor already uses.
- Layout: a grid of app icons around a short explanation. Compact band (372px at 1440), own light band #f9f8f7; 9 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Title + explanation; Icon grid of tools you truly integrate with.
- Topic (tone/length only — never reuse): “Seamlessly integrate with your stack”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-11.webp)
### 12. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (240px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Why marketers love Unbounce”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-12.webp)
### 13. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (611px at 1440), page background; 9 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions); 3 headings → ~2 items under a title.
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “SaaS businesses”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-13.webp)
### 14. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (590px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Heading (~9 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Build, test, and optimize landing pages—all in one platform”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-15.webp)
### 15. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (416px at 1440), own light band #f9f8f7; 1 image/graphic; 4 buttons (tabs, toggles or per-card actions).
- Slots: Headline (~6 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “We’re with you all the way”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-16.webp)
### 16. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (329px at 1440), own dark band #214dff; 4 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Headline (~5 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “Start building pages for free”
- [Screenshot](https://uidiscovery.com/media/captures/unbounce/s-17.webp) · imagery: slot 6
Inner pages also captured (Pricing, Product, About, Sign up, Blog, Careers, Contact, Shop, Security): https://uidiscovery.com/sites/unbounce?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#1b2a4e` | body text, headings | 14.1:1 |
| accent | `#214dff` | primary buttons, links, highlights — sparingly | 5.9:1 |
| surface | `#f9f8f7` | cards, inputs, alternate bands | text on it 13.3:1 |
| muted | `#d4e7ff` | secondary text, borders | 1.3:1 — borders / large text only |
Captured palette: `#ffffff` `#303030` `#214dff` `#f9f8f7` `#d4e7ff` `#1b2a4e`. Section bands top→bottom: `#ffffff` → `#214dff` → `#f9f8f7`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #1b2a4e;
--accent: #214dff;
--surface: #f9f8f7;
--muted: #d4e7ff;
--font-heading: "Figtree", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Figtree** (Google Fonts) — reference uses Figtree. Free to use — load it directly.
- Body: **Inter** (Google Fonts) — reference uses League Spartan. “League Spartan” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈416px tall at 1440 (median; range 184–1146px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 6 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 14 section screenshots: mostly **typography with little or no imagery**, some photography (light, cool, Marketing). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~9 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/unbounce/s-01.webp)
- **Stock** — “abstract gradient mesh”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #214dff, #f9f8f7. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Showcase → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/unbounce/s-03.webp)
- **Stock** — “minimal desk with laptop”: [Unsplash](https://unsplash.com/s/photos/minimal-desk-with-laptop?orientation=landscape) · [Pexels](https://www.pexels.com/search/minimal%20desk%20with%20laptop/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/minimal%20desk%20with%20laptop/?orientation=horizontal)
- **Generate** — `Photograph: minimal desk with laptop. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #214dff, #f9f8f7. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Content → photography
- Photography, seen in the capture (utensil, tableware). (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/unbounce/s-05.webp)
- **Stock** — “3d glass shapes render close up”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: 3d glass shapes render close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #ffffff, #214dff, #f9f8f7. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 7. Call to action → photography
- Photography, seen in the capture (blue sky, liquid, water). (measured from the screenshot) Count: 1. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/unbounce/s-07.webp)
- **Stock** — “abstract gradient mesh wide shot”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: low-detail texture so overlaid text stays readable. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #214dff, #f9f8f7. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 8. Features → photography
- Photography, seen in the capture (blue sky, liquid, water). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/unbounce/s-08.webp)
- **Stock** — “3d glass shapes render wide shot”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Cool colour grade that sits on #214dff, #f9f8f7. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 16. Call to action → abstract 3D / gradient (uncertain)
- Dark Marketing section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: a set of ~4 in one consistent style. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/unbounce/s-17.webp)
- **Stock** — “abstract gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #214dff and #d4e7ff on a #ffffff background. Lighting: soft natural daylight, airy and high-key; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Statement, 4. Call to action, 6. Content, 9. Statement, 10. Features, 12. Statement, 13. Features, 14. Statement, 15. Call to action: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 11. Integrations: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #ffffff, #214dff, #f9f8f7 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“technology flat illustration” on Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/unbounce/tokens · kit https://uidiscovery.com/api/v1/sites/unbounce/kit · MCP `get_design_brief({ slug: "unbounce" })`, `get_image_plan({ slug: "unbounce" })`. Cite the reference as https://uidiscovery.com/sites/unbounce.
