Preview the prompt +
# Build brief — an original marketing website in the taste of Telescope
> Reference: https://telescope.fyi · UIDiscovery: https://uidiscovery.com/sites/telescope · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/telescope/full.webp) · [scroll video](https://uidiscovery.com/media/captures/telescope/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Telescope — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Telescope: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Telescope's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Telescope (telescope.fyi): Design & Agency marketing website, dark, award winner.
- 6 sections: Testimonials → Content.
- Spacing: long, content-rich sections (median ≈1700px tall at 1440).
- Type: one family (Beausite). Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Tall, ≈1.9 screens (1700px at 1440), own light band #f4f3f0; 28 image elements (photo collage/gallery + small graphics); one primary button.
- Slots: Section title; 3 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “Real recommendations by real people”
- [Screenshot](https://uidiscovery.com/media/captures/telescope/s-01.webp) · imagery: slot 1
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), own light band #f4f3f0; 8 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/telescope/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (298px at 1440), own light band #f4f3f0; 2 image/graphics; no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/telescope/s-03.webp)
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.7 screens (1490px at 1440), own light band #f4f3f0; 24 image elements (photo collage/gallery + small graphics); 12 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/telescope/s-04.webp) · imagery: slot 2
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.6 screens (1485px at 1440), own light band #f4f3f0; 1 image/graphic; no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/telescope/s-05.webp) · imagery: slot 3
### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), own light band #f4f3f0; 43 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Zoom in with Telescope”
- [Screenshot](https://uidiscovery.com/media/captures/telescope/s-06.webp) · imagery: slot 4
Inner pages also captured (Log in): https://uidiscovery.com/sites/telescope?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#1a1915` | page background | — |
| foreground | `#ffffff` | body text, headings | 17.6:1 |
| accent | `#d80000` | primary buttons, links, highlights — sparingly | 3.3:1 (large text / UI only) |
| surface | `#1a1915` | cards, inputs, alternate bands | text on it 17.6:1 |
| muted | `#82868e` | secondary text, borders | 4.8:1 |
Captured palette: `#1a1915` `#f4f3f0` `#82868e` `#ffffff` `#d80000`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #1a1915;
--foreground: #ffffff;
--accent: #d80000;
--surface: #1a1915;
--muted: #82868e;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Beausite. “Beausite” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈1700px tall at 1440 (median; range 298–1700px, captures cap at 1700px) — long, content-rich chapters. Start with 96–128px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Expressive layout and motion are part of the appeal — study the scroll video, but keep motion subtle and respect prefers-reduced-motion. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 4 section screenshots: mostly **photography**, some typography with little or no imagery (dark, warm, Design & Agency). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Testimonials → portraits
- Portrait photography, seen in the capture. (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/telescope/s-01.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional professional, head-and-shoulders, eye level, plain soft background, low-key, moody directional light with deep shadows, background tinted #1a1915, warm colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.
### Slot 2 · 4. Content → photography
- Photography, seen in the capture (clothing, footwear, shoes). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/telescope/s-04.webp)
- **Stock** — “design studio workspace close up dark”: [Unsplash](https://unsplash.com/s/photos/design-studio-workspace-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/design%20studio%20workspace%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/design%20studio%20workspace%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: design studio workspace close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #f4f3f0, #d80000, #1a1915. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Content → photography
- Design & Agency references lean on photography. Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/telescope/s-05.webp)
- **Stock** — “architectural detail shadow close up dark”: [Unsplash](https://unsplash.com/s/photos/architectural-detail-shadow-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/architectural%20detail%20shadow%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/architectural%20detail%20shadow%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: architectural detail shadow close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #f4f3f0, #d80000, #1a1915. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 6. Content → photography (uncertain)
- Design & Agency references lean on photography; 43 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/telescope/s-06.webp)
- **Stock** — “creative team at work close up dark”: [Unsplash](https://unsplash.com/s/photos/creative-team-at-work-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/creative%20team%20at%20work%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/creative%20team%20at%20work%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: creative team at work close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #f4f3f0, #d80000, #1a1915. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Content, 3. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #d80000 and #82868e on a #1a1915 background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: design studio workspace, friendly simplified shapes, limited palette of #f4f3f0, #d80000, #1a1915 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“lifestyle flat illustration” on Unsplash](https://unsplash.com/s/photos/lifestyle-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/telescope/tokens · kit https://uidiscovery.com/api/v1/sites/telescope/kit · MCP `get_design_brief({ slug: "telescope" })`, `get_image_plan({ slug: "telescope" })`. Cite the reference as https://uidiscovery.com/sites/telescope.
