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# Build brief — an original marketing website in the taste of Teachable
> Reference: https://www.teachable.com · UIDiscovery: https://uidiscovery.com/sites/teachable · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/teachable/full.png) · [scroll video](https://uidiscovery.com/media/captures/teachable/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Teachable — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Teachable: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Teachable's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Teachable (teachable.com): Education marketing website, light.
- 11 sections: Features → Stats → Statement → Content → Features → Content → Statement.
- Spacing: short, dense bands (median section ≈429px).
- Type: one family (Ivyprestoheadline). Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.7 screens (1540px at 1440), page background; 9 images/icons (a set of cards or a small gallery); 5 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~8 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “The future of your education business happens here”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-01.webp) · imagery: slot 1
### 2. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Compact band (351px at 1440), own light band #f0f0f0; no images (type-led); no interactive controls.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-02.webp)
### 3. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (230px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~9 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Teach in every way your students want to learn”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-03.webp)
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (391px at 1440), page background; 8 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-04.webp) · imagery: slot 2
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (543px at 1440), page background; 3 image/graphics; one primary button.
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “The checkout you've been waiting for”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-05.webp) · imagery: slot 3
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), page background; 2 image/graphics; no interactive controls; 5 headings → ~4 items under a title.
- Slots: Section title (~6 words, like the reference); 4 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Why 150,000 industry leaders choose Teachable”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-06.webp) · imagery: slot 4
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (820px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description.
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-07.webp)
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (429px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~5 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “More time for what matters”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-08.webp) · imagery: slot 5
### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (429px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Business growth that lasts”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-09.webp) · imagery: slot 6
### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (429px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Made to adapt and evolve”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-10.webp) · imagery: slot 7
### 11. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Tall, ≈1.9 screens (1700px at 1440), page background; 9 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~8 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Think bigger and grow at a global scale”
- [Screenshot](https://uidiscovery.com/media/captures/teachable/s-11.webp)
Inner pages also captured (Pricing, Sign up, Blog, Contact): https://uidiscovery.com/sites/teachable?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffffff` | page background | — |
| foreground | `#000000` | body text, headings | 21.0:1 |
| accent | `#000000` | none captured — monochrome. Primary buttons invert (foreground fill, background text); add your brand colour only for small highlights | — |
| surface | `#e6ff32` | cards, inputs, alternate bands | text on it 18.7:1 |
| muted | `#a0a0a0` | secondary text, borders | 2.6:1 — borders / large text only |
Captured palette: `#ffffff` `#000000` `#e6ff32` `#f0f0f0` `#222222` `#a0a0a0`. Section bands top→bottom: `#ffffff` → `#f0f0f0`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #ffffff;
--foreground: #000000;
--accent: #000000;
--surface: #e6ff32;
--muted: #a0a0a0;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Ivyprestoheadline. “Ivyprestoheadline” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈429px tall at 1440 (median; range 230–1700px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 2 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 7 section screenshots: mostly **typography with little or no imagery**, some photography (light, warm, Education). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Features → photography
- Education references lean on photography. Count: a set of ~9 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/teachable/s-01.webp)
- **Stock** — “students studying together”: [Unsplash](https://unsplash.com/s/photos/students-studying-together?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together/?orientation=horizontal)
- **Generate** — `Photograph: students studying together. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #e6ff32. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 4. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~8 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/teachable/s-04.webp)
- **Stock** — “students studying together close up”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: students studying together close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #e6ff32. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Features → photography
- Education references lean on photography. Count: a set of ~3 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/teachable/s-05.webp)
- **Stock** — “notebook and laptop on desk close up”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: notebook and laptop on desk close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #e6ff32. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 6. Features → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/teachable/s-06.webp)
- **Stock** — “abstract gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #a0a0a0 and #e6ff32 on a #ffffff background. Lighting: soft natural daylight, airy and high-key; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 8. Features → photography
- Photography, seen in the capture (people, adult). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/teachable/s-08.webp)
- **Stock** — “notebook and laptop on desk wide shot”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: notebook and laptop on desk wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #e6ff32. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 9. Features → photography
- Education references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/teachable/s-09.webp)
- **Stock** — “library bookshelf light wide shot”: [Unsplash](https://unsplash.com/s/photos/library-bookshelf-light-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/library%20bookshelf%20light%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/library%20bookshelf%20light%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: library bookshelf light wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #e6ff32. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 10. Content → photography
- Education references lean on photography. Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/teachable/s-10.webp)
- **Stock** — “students studying together wide shot”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: students studying together wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #e6ff32. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Stats, 3. Statement, 7. Features, 11. Statement: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **illustration** — generate `Flat vector illustration: students studying together, friendly simplified shapes, limited palette of #ffffff, #000000, #e6ff32 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“education flat illustration” on Unsplash](https://unsplash.com/s/photos/education-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/teachable/tokens · kit https://uidiscovery.com/api/v1/sites/teachable/kit · MCP `get_design_brief({ slug: "teachable" })`, `get_image_plan({ slug: "teachable" })`. Cite the reference as https://uidiscovery.com/sites/teachable.
