UI Discovery

Ref

Websites

Move Fast. Build to Last

CategoryShopping
StyleLight, Minimal
FontHabitus
Updated

Build with AI

An original design based on Ref, with a 2,482-word build brief.

Send these instructions to your AI tool to create the design. They include the selected reference and your choices. You can also attach the screenshot directly.

Continue in your AI tool

ClaudeChatGPTGeminiv0LovableBoltCursor

Long prompts are copied to your clipboard first — paste them in when the tool opens.

Connect an AI tool via MCP
claude mcp add --transport http uidiscovery https://uidiscovery.com/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Design briefs over MCP need an API key on a paid plan — create one on your account settings.

Then ask your connected agent to inspect the selected reference and create your chosen output:

Use the uidiscovery MCP server: call get_design_brief({ slug: "ref" }) and get_image_plan({ slug: "ref" }), look at the preview images, then build an original site for [my brand] that follows the brief. Cite https://uidiscovery.com/sites/ref.

Download kit · ProAPI docs

Visit ref.digital ↗Download kit ↓

Opening…

About this design

Written from the capture data for Ref.

Ref (ref.digital) is a website in the Shopping category. Its homepage is captured as 5 sections, top to bottom: hero, content, features, about and footer. We also captured its product, about, careers, contact and security pages. The hero leads with “Move fast, build to last.”.

The capture records a palette of #c4bab0, #000000 and #ffffff. The largest share of captured homepage sections uses #c4bab0 as its CSS background. Suggested token roles are #c4bab0 for background and #000000 for text; check them against the screenshot. Headings are set in Habitus, which it also uses for body copy.

Compared with the 159 other Shopping sites in the library, Ref sits with the 96% that stay light, and the group's most common heading face is Circular, where Ref uses Habitus. The average Shopping homepage here has 7 sections; this one has 5.

Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the about section, for how the company story is told. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.

More shopping sites

Related searches

minimalist ecommerce website 64Award-Winning website 541minimalist website 783black and white website 1061shopping websites

Sections captured: Hero, Content, Features, About, Footer, Content, Content, Content, Statement, Content, Content, Logo cloud, Statement, Content, Content, Content, Content