Moscot — MOSCOT Eyewear

# Build brief — an original marketing website in the taste of Moscot

> Reference: https://moscot.com · UIDiscovery: https://uidiscovery.com/sites/moscot · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/moscot/full.png) · [scroll video](https://uidiscovery.com/media/captures/moscot/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Moscot — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Moscot: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Moscot's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Moscot (moscot.com): Fashion & Beauty marketing website, light.
- 11 sections: Hero → Features → Statement → Features → Content → Features → Content → Features → Footer.
- Spacing: about a screen per idea (median section ≈650px).
- Type: Montserrat headings over Roboto Mono body. Imagery: mostly photography.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (650px at 1440), own light band #ffffff; 6 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Eyebrow / announcement pill (optional); H1; Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-01.webp) · imagery: slot 1

### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (635px at 1440), own light band #ffffff; 200 image elements (photo collage/gallery + small graphics); form with 53 fields, 117 buttons (tabs, toggles or per-card actions), 25 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Section title (~4 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “THE FALL 2026 COLLECTION”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-02.webp) · imagery: slot 2

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (739px at 1440), own light band #ffffff; 10 images/icons (a set of cards or a small gallery); 6 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~3 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “SHMECKEL”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-03.webp) · imagery: slot 3

### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (760px at 1440), own light band #ffffff; 4 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-05.webp) · imagery: slot 4

### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (610px at 1440), own light band #ffffff; 6 images/icons (a set of cards or a small gallery); 6 buttons (tabs, toggles or per-card actions); 3 headings → ~2 items under a title.
- Slots: Section title (~3 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “EARTH TONES”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-06.webp) · imagery: slot 5

### 6. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (883px at 1440), own light band #ffffff; 2 image/graphics; one primary button.
- Slots: Heading (~14 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): ““OPTICAL EXPERTISE MEANS UNDERSTANDING THE COMPLEXITIES OF VISION -…”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-07.webp) · imagery: slot 6

### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (757px at 1440), own light band #ffffff; 146 image elements (photo collage/gallery + small graphics); form with 110 fields, 94 buttons (tabs, toggles or per-card actions), 18 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Section title (~4 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “EYE-CONIC EYEWEAR SINCE 1915”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-08.webp) · imagery: slot 7

### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1054px at 1440), own light band #ffffff; 2 image/graphics; primary + secondary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “STORIES”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-09.webp) · imagery: slot 8

### 9. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (560px at 1440), own light band #ffffff; 1 image/graphic; primary + secondary button.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “VISIT US IN SHOP”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-10.webp)

### 10. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (204px at 1440), own dark band #000000; no images (type-led); form with 4 fields, one primary button.
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- Topic (tone/length only — never reuse): “JOIN THE FAMILY”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-11.webp)

### 11. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (254px at 1440), own light band #ffffff; 15 images/icons (a set of cards or a small gallery); primary + secondary button, 50 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- Topic (tone/length only — never reuse): “"YOUR VISION IS OUR CONCERN"”
- [Screenshot](https://uidiscovery.com/media/captures/moscot/s-12.webp)

Inner pages also captured (Product, Customers, Sign up, Blog, Contact, Shop): https://uidiscovery.com/sites/moscot?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#ffcd03` | page background | — |
| foreground | `#000000` | body text, headings | 14.0:1 |
| accent | `#000000` | none captured — monochrome. Primary buttons invert (foreground fill, background text); add your brand colour only for small highlights | — |
| surface | `#f6f5f1` | cards, inputs, alternate bands | text on it 19.2:1 |
| muted | `#ffffff` | secondary text, borders | 1.5:1 — borders / large text only |

Captured palette: `#ffcd03` `#000000` `#ffffff` `#f6f5f1`. Section bands top→bottom: `#ffffff` → `#000000`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #ffcd03;
  --foreground: #000000;
  --accent: #000000;
  --surface: #f6f5f1;
  --muted: #ffffff;
  --font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Roboto Mono", ui-monospace, monospace;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Montserrat** (Google Fonts) — reference uses Montserrat. Free to use — load it directly.
- Body: **Roboto Mono** (Google Fonts) — reference uses Roboto Mono. Free to use — load it directly.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈650px tall at 1440 (median; range 204–1054px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 2 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.

## 6. Imagery plan

Measured from 5 section screenshots: mostly **photography** (light, warm, Fashion & Beauty). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (optical equipment, eyeglasses, cord). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-01.webp)
- **Stock** — “editorial fashion portrait plain backdrop”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop?orientation=landscape) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop/?orientation=horizontal)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Features → photography
- Photography, seen in the capture (optical equipment, eyeglasses). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-02.webp)
- **Stock** — “fabric texture close up”: [Unsplash](https://unsplash.com/s/photos/fabric-texture-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/fabric%20texture%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/fabric%20texture%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: fabric texture close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 3. Features → photography
- Photography, seen in the capture (eyeglasses, optical equipment). (measured from the screenshot) Count: a set of ~10 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-03.webp)
- **Stock** — “unbranded skincare bottles still life”: [Unsplash](https://unsplash.com/s/photos/unbranded-skincare-bottles-still-life?orientation=landscape) · [Pexels](https://www.pexels.com/search/unbranded%20skincare%20bottles%20still%20life/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/unbranded%20skincare%20bottles%20still%20life/?orientation=horizontal)
- **Generate** — `Photograph: unbranded skincare bottles still life. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 4. Statement → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-05.webp)
- **Stock** — “editorial fashion portrait plain backdrop close up”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 5. Features → photography
- Photography, seen in the capture (optical equipment, eyeglasses, sunglasses). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-06.webp)
- **Stock** — “fabric texture close up close up”: [Unsplash](https://unsplash.com/s/photos/fabric-texture-close-up-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/fabric%20texture%20close%20up%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/fabric%20texture%20close%20up%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: fabric texture close up close up. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 6. Content → photography
- Fashion & Beauty references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-07.webp)
- **Stock** — “unbranded skincare bottles still life close up”: [Unsplash](https://unsplash.com/s/photos/unbranded-skincare-bottles-still-life-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/unbranded%20skincare%20bottles%20still%20life%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/unbranded%20skincare%20bottles%20still%20life%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: unbranded skincare bottles still life close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 7. Features → photography (uncertain)
- Fashion & Beauty references lean on photography; 146 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-08.webp)
- **Stock** — “editorial fashion portrait plain backdrop wide shot”: [Unsplash](https://unsplash.com/s/photos/editorial-fashion-portrait-plain-backdrop-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/editorial%20fashion%20portrait%20plain%20backdrop%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/editorial%20fashion%20portrait%20plain%20backdrop%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: editorial fashion portrait plain backdrop wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 8. Content → photography
- Fashion & Beauty references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/moscot/s-09.webp)
- **Stock** — “fabric texture close up wide shot”: [Unsplash](https://unsplash.com/s/photos/fabric-texture-close-up-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/fabric%20texture%20close%20up%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/fabric%20texture%20close%20up%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: fabric texture close up wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #ffffff, #000000, #f6f5f1. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **Icons** — 10. Footer, 11. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #ffffff and #f6f5f1 on a #ffcd03 background. Lighting: soft natural daylight, airy and high-key; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: editorial fashion portrait plain backdrop, friendly simplified shapes, limited palette of #ffffff, #000000, #f6f5f1 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“fashion flat illustration” on Unsplash](https://unsplash.com/s/photos/fashion-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/moscot/tokens · kit https://uidiscovery.com/api/v1/sites/moscot/kit · MCP `get_design_brief({ slug: "moscot" })`, `get_image_plan({ slug: "moscot" })`. Cite the reference as https://uidiscovery.com/sites/moscot.