Himama — The Best Childcare Solution for Daycare Centers

# Build brief — an original marketing website in the taste of Himama

> Reference: https://www.himama.com · UIDiscovery: https://uidiscovery.com/sites/himama · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/himama/full.png) · [scroll video](https://uidiscovery.com/media/captures/himama/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Himama — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Himama: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Himama's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Himama (himama.com): Education marketing website, dark, colorful.
- 13 sections: Hero → Content → Features → Content → Features → Testimonials → Content → Features → FAQ → Statement → Footer.
- Spacing: about a screen per idea (median section ≈613px).
- Hero headline: 10 words — a full sentence; keep yours to one thought.
- Type: one family (Poppins). Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (585px at 1440), own light band #ffffff; 2 image/graphics; one primary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~10 words, like the reference); Supporting line, 1–2 sentences; One primary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Build, manage and grow your early childhood program with Lillio”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-01.webp) · imagery: slot 1

### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (574px at 1440), own light band #ffffff; 7 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Trusted by thousands of childcare centers”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-02.webp) · imagery: slot 2

### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (757px at 1440), own light band #ffffff; 9 images/icons (a set of cards or a small gallery); 4 text links instead of buttons.
- Slots: Heading (~9 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Grow your center with Lillio's all in one solution”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-03.webp) · imagery: slot 3

### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (617px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Streamline admin work”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-04.webp) · imagery: slot 4

### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (617px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “Connect with families”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-05.webp) · imagery: slot 5

### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (617px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Plan engaging lessons”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-06.webp) · imagery: slot 6

### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (454px at 1440), own light band #ffffff; no images (type-led); 1 text link instead of buttons.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Empower your staff”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-07.webp)

### 8. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Half to one screen (613px at 1440), own light band #ffffff; 16 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: Section title; 3 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “What our customers are saying”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-08.webp) · imagery: slot 7

### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (674px at 1440), own light band #ffffff; 17 image elements (photo collage/gallery + small graphics); primary + secondary button.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “Why partner with Lillio”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-09.webp) · imagery: slot 8

### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (458px at 1440), own light band #ffffff; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “World-class customer support”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-10.webp)

### 11. FAQ — remove the last objections before the call to action.
- Layout: question list with disclosure (accordion), often two columns on desktop. Half to one screen (575px at 1440), own light band #ffffff; 6 images/icons (a set of cards or a small gallery); 6 buttons (tabs, toggles or per-card actions); 6 headings → ~5 items under a title.
- Slots: Title; 5 question/answer pairs; Link to support/contact.
- Topic (tone/length only — never reuse): “Frequently Asked Questions”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-11.webp)

### 12. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (300px at 1440), own light band #ffffff; 4 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~7 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Ready to see what Lillio can do?”
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-12.webp)

### 13. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Half to one screen (678px at 1440), own light band #ffffff; 10 images/icons (a set of cards or a small gallery); inline form (1 field, e.g. email capture), primary + secondary button, 37 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/himama/s-13.webp)

Inner pages also captured (Pricing, Customers, About, Sign up, Blog, Careers, Shop): https://uidiscovery.com/sites/himama?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#313131` | page background | — |
| foreground | `#ffffff` | body text, headings | 13.0:1 |
| accent | `#00cccc` | primary buttons, links, highlights — sparingly | 6.5:1 |
| surface | `#000000` | cards, inputs, alternate bands | text on it 21.0:1 |
| muted | `#f76363` | secondary text, borders | 4.3:1 — borders / large text only |

Captured palette: `#313131` `#ffffff` `#000000` `#ffcc33` `#00cccc` `#f76363`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #313131;
  --foreground: #ffffff;
  --accent: #00cccc;
  --surface: #000000;
  --muted: #f76363;
  --font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Poppins** (Google Fonts) — reference uses Poppins. Free to use — load it directly.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈613px tall at 1440 (median; range 300–757px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 4 section screenshots: mostly **photography**, some typography with little or no imagery (dark, cool, Education). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Education references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-01.webp)
- **Stock** — “students studying together dark”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20dark/?orientation=horizontal)
- **Generate** — `Photograph: students studying together. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00cccc, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Content → photography
- Education references lean on photography. Count: a set of ~7 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-02.webp)
- **Stock** — “notebook and laptop on desk dark”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20dark/?orientation=vertical)
- **Generate** — `Photograph: notebook and laptop on desk. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00cccc, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 3. Content → photography
- Education references lean on photography. Count: a set of ~9 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-03.webp)
- **Stock** — “library bookshelf light dark”: [Unsplash](https://unsplash.com/s/photos/library-bookshelf-light-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/library%20bookshelf%20light%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/library%20bookshelf%20light%20dark/?orientation=vertical)
- **Generate** — `Photograph: library bookshelf light. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00cccc, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 4. Features → photography
- Education references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-04.webp)
- **Stock** — “students studying together close up dark”: [Unsplash](https://unsplash.com/s/photos/students-studying-together-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/students%20studying%20together%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/students%20studying%20together%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: students studying together close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00cccc, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 5. Content → photography
- Education references lean on photography. Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-05.webp)
- **Stock** — “notebook and laptop on desk close up dark”: [Unsplash](https://unsplash.com/s/photos/notebook-and-laptop-on-desk-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/notebook%20and%20laptop%20on%20desk%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/notebook%20and%20laptop%20on%20desk%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: notebook and laptop on desk close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00cccc, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 6. Features → photography
- Education references lean on photography. Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-06.webp)
- **Stock** — “library bookshelf light close up dark”: [Unsplash](https://unsplash.com/s/photos/library-bookshelf-light-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/library%20bookshelf%20light%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/library%20bookshelf%20light%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: library bookshelf light close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00cccc, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 8. Testimonials → portraits
- Portrait photography, seen in the capture. (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-08.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional student, head-and-shoulders, eye level, plain soft background, low-key, moody directional light with deep shadows, background tinted #000000, cool colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.

### Slot 8 · 9. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/himama/s-09.webp)
- **Stock** — “library bookshelf light wide shot dark”: [Unsplash](https://unsplash.com/s/photos/library-bookshelf-light-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/library%20bookshelf%20light%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/library%20bookshelf%20light%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: library bookshelf light wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #00cccc, #000000. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 7. Features, 12. Statement: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 11. FAQ, 13. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #00cccc and #f76363 on a #313131 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: students studying together, friendly simplified shapes, limited palette of #ffffff, #00cccc, #000000 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“education flat illustration” on Unsplash](https://unsplash.com/s/photos/education-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/himama/tokens · kit https://uidiscovery.com/api/v1/sites/himama/kit · MCP `get_design_brief({ slug: "himama" })`, `get_image_plan({ slug: "himama" })`. Cite the reference as https://uidiscovery.com/sites/himama.