Fritz Hansen
WebsitesFurniture, lighting and accessory design
8 sections
Opening…
About this design
Written from the capture data for Fritz Hansen.
Fritz Hansen (fritzhansen.com) is a website in the Shopping category. Its homepage is captured as 7 sections, top to bottom: hero, showcase, content, features, content, footer and call to action. We also captured its product, about and sign up pages. The hero leads with “PK22™ & PK61™”.
The capture records a palette of #ffffff and #000000. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #000000 for text; check them against the screenshot. Headings are set in Hansen Grotesque, which it also uses for body copy.
Compared with the 159 other Shopping sites in the library, Fritz Hansen sits with the 96% that stay light, and the group's most common heading face is Circular, where Fritz Hansen uses Hansen Grotesque. The average Shopping homepage here has 7 sections; this one has 7.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the showcase, for image scale, grouping and visual emphasis and the features block, for how benefits are grouped and paced. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
More shopping sites
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Sections captured: Hero, Showcase, Content, Features, Content, Footer, Call to action, Features


