UI Discovery

Freshman

Websites

Award-Winning Production Company

CategoryDesign & Agency
StyleDark, Minimal
FontTT Firs Neue
Updated

Build with AI

An original design based on Freshman, with a 1,999-word build brief.

Send these instructions to your AI tool to create the design. They include the selected reference and your choices. You can also attach the screenshot directly.

Continue in your AI tool

ClaudeChatGPTGeminiv0LovableBoltCursor

Long prompts are copied to your clipboard first — paste them in when the tool opens.

Connect an AI tool via MCP
claude mcp add --transport http uidiscovery https://uidiscovery.com/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Design briefs over MCP need an API key on a paid plan — create one on your account settings.

Then ask your connected agent to inspect the selected reference and create your chosen output:

Use the uidiscovery MCP server: call get_design_brief({ slug: "freshman" }) and get_image_plan({ slug: "freshman" }), look at the preview images, then build an original site for [my brand] that follows the brief. Cite https://uidiscovery.com/sites/freshman.

Download kit · ProAPI docs

Visit freshman.tv ↗Download kit ↓

Opening…

About this design

Written from the capture data for Freshman.

Freshman (freshman.tv) is a website in the Design & Agency category. Its homepage is captured as 2 sections, top to bottom: hero and statement.

The capture records a palette of #000000, #101010 and #ffffff. The largest share of captured homepage sections uses #101010 as its CSS background. Suggested token roles are #101010 for background and #ffffff for text; check them against the screenshot. Headings are set in TT Firs Neue, which it also uses for body copy.

Compared with the 289 other Design & Agency sites in the library, Freshman is one of the 32% that go dark, and the group's most common heading face is PP Neue Montreal, where Freshman uses TT Firs Neue. The average Design & Agency homepage here has 5 sections; this one has 2.

Worth studying here: the hero, for the relationship between imagery, type and navigation and the statement block, for large-type rhythm. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.

More design & agency sites

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Sections captured: Hero, Statement