Decathlonyestalgia — Decathlon Yestalgia

# Build brief — an original marketing website in the taste of Decathlonyestalgia

> Reference: https://decathlonyestalgia.com · UIDiscovery: https://uidiscovery.com/sites/decathlonyestalgia · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/decathlonyestalgia/full.webp) · [scroll video](https://uidiscovery.com/media/captures/decathlonyestalgia/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Decathlonyestalgia — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Decathlonyestalgia: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Decathlonyestalgia's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Decathlonyestalgia (decathlonyestalgia.com): Design & Agency marketing website, light, award winner.
- 9 sections: Showcase → Statement → Content → Statement → Content → Showcase → Content → Showcase.
- Spacing: about a screen per idea (median section ≈900px).
- Type: one family (Roboto Flex). Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Tall, ≈1.9 screens (1700px at 1440), page background; 6 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Decathlon Yestalgia”
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-01.webp) · imagery: slot 1

### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (900px at 1440), own light band #e9dae6; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-02.webp) · imagery: slot 2

### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (803px at 1440), own light band #e9dae6; 2 image/graphics; no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-03.webp) · imagery: slot 3

### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (900px at 1440), own light band #eaa0cd; no images (type-led); no interactive controls.
- Slots: Heading; Body copy.
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-04.webp)

### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (900px at 1440), own light band #eaa0cd; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-05.webp) · imagery: slot 4

### 6. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Tall, ≈1.9 screens (1700px at 1440), own light band #e9dae6; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-06.webp) · imagery: slot 5

### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), own light band #e9dae6; 33 image elements (photo collage/gallery + small graphics); 31 links (link lists / navigation).
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-07.webp) · imagery: slot 6

### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.7 screens (1487px at 1440), own light band #e9dae6; 10 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-08.webp) · imagery: slot 7

### 9. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (894px at 1440), own light band #e9dae6; 16 image elements (photo collage/gallery + small graphics); primary + secondary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/decathlonyestalgia/s-09.webp) · imagery: slot 8

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#f4f4f4` | page background | — |
| foreground | `#000000` | body text, headings | 19.1:1 |
| accent | `#eaa0cd` | primary buttons, links, highlights — sparingly | 1.8:1 ⚠ not for text; use as a fill with #111111 text (9.4:1) |
| surface | `#f1f3ed` | cards, inputs, alternate bands | text on it 18.8:1 |
| muted | `#e9dae6` | secondary text, borders | 1.2:1 — borders / large text only |

Captured palette: `#f4f4f4` `#e9dae6` `#000000` `#f1f3ed` `#eaa0cd`. Section bands top→bottom: `#f4f4f4` → `#e9dae6` → `#eaa0cd`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, neutral, desaturated) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #f4f4f4;
  --foreground: #000000;
  --accent: #eaa0cd;
  --surface: #f1f3ed;
  --muted: #e9dae6;
  --font-heading: "Roboto Flex", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Roboto Flex", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Roboto Flex** (Google Fonts) — reference uses Roboto Flex. Free to use — load it directly.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈900px tall at 1440 (median; range 803–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 3 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Expressive layout and motion are part of the appeal — study the scroll video, but keep motion subtle and respect prefers-reduced-motion. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.

## 6. Imagery plan

Measured from 7 section screenshots: mostly **photography**, some typography with little or no imagery (light, neutral, desaturated, Design & Agency). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Showcase → photography
- Photography, seen in the capture (vehicle, bicycle, blue sky). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-01.webp)
- **Stock** — “design studio workspace”: [Unsplash](https://unsplash.com/s/photos/design-studio-workspace?orientation=landscape) · [Pexels](https://www.pexels.com/search/design%20studio%20workspace/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/design%20studio%20workspace/?orientation=horizontal)
- **Generate** — `Photograph: design studio workspace. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #f4f4f4, #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Statement → photography
- Design & Agency references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-02.webp)
- **Stock** — “architectural detail shadow”: [Unsplash](https://unsplash.com/s/photos/architectural-detail-shadow?orientation=portrait) · [Pexels](https://www.pexels.com/search/architectural%20detail%20shadow/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/architectural%20detail%20shadow/?orientation=vertical)
- **Generate** — `Photograph: architectural detail shadow. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #e9dae6, #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 3. Content → photography
- Design & Agency references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-03.webp)
- **Stock** — “creative team at work”: [Unsplash](https://unsplash.com/s/photos/creative-team-at-work?orientation=portrait) · [Pexels](https://www.pexels.com/search/creative%20team%20at%20work/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/creative%20team%20at%20work/?orientation=vertical)
- **Generate** — `Photograph: creative team at work. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #e9dae6, #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 5. Content → photography
- Photography, seen in the capture (plant, palm tree, tree). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-05.webp)
- **Stock** — “architectural detail shadow close up”: [Unsplash](https://unsplash.com/s/photos/architectural-detail-shadow-close-up?orientation=portrait) · [Pexels](https://www.pexels.com/search/architectural%20detail%20shadow%20close%20up/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/architectural%20detail%20shadow%20close%20up/?orientation=vertical)
- **Generate** — `Photograph: architectural detail shadow close up. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 6. Showcase → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-06.webp)
- **Stock** — “creative team at work close up”: [Unsplash](https://unsplash.com/s/photos/creative-team-at-work-close-up?orientation=landscape) · [Pexels](https://www.pexels.com/search/creative%20team%20at%20work%20close%20up/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/creative%20team%20at%20work%20close%20up/?orientation=horizontal)
- **Generate** — `Photograph: creative team at work close up. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #e9dae6, #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 7. Content → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-07.webp)
- **Stock** — “design studio workspace wide shot”: [Unsplash](https://unsplash.com/s/photos/design-studio-workspace-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/design%20studio%20workspace%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/design%20studio%20workspace%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: design studio workspace wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #e9dae6, #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 8. Content → photography
- Photography, seen in the capture (art, illustrations). (measured from the screenshot) Count: a set of ~10 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-08.webp)
- **Stock** — “architectural detail shadow wide shot”: [Unsplash](https://unsplash.com/s/photos/architectural-detail-shadow-wide-shot?orientation=portrait) · [Pexels](https://www.pexels.com/search/architectural%20detail%20shadow%20wide%20shot/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/architectural%20detail%20shadow%20wide%20shot/?orientation=vertical)
- **Generate** — `Photograph: architectural detail shadow wide shot. Composition: simple composition with one focal point. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #e9dae6, #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 9. Showcase → photography
- Photography, seen in the capture (automobile, vehicle, car). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/decathlonyestalgia/s-09.webp)
- **Stock** — “creative team at work wide shot”: [Unsplash](https://unsplash.com/s/photos/creative-team-at-work-wide-shot?orientation=landscape) · [Pexels](https://www.pexels.com/search/creative%20team%20at%20work%20wide%20shot/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/creative%20team%20at%20work%20wide%20shot/?orientation=horizontal)
- **Generate** — `Photograph: creative team at work wide shot. Composition: centred subject with even space around it. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #e9dae6, #eaa0cd, #f1f3ed. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 4. Statement: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #eaa0cd and #e9dae6 on a #f4f4f4 background. Lighting: soft natural daylight, airy and high-key; neutral, desaturated tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: design studio workspace, friendly simplified shapes, limited palette of #f4f4f4, #eaa0cd, #f1f3ed plus one soft neutral, plenty of empty background, consistent line weight, neutral, desaturated mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“lifestyle flat illustration” on Unsplash](https://unsplash.com/s/photos/lifestyle-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/decathlonyestalgia/tokens · kit https://uidiscovery.com/api/v1/sites/decathlonyestalgia/kit · MCP `get_design_brief({ slug: "decathlonyestalgia" })`, `get_image_plan({ slug: "decathlonyestalgia" })`. Cite the reference as https://uidiscovery.com/sites/decathlonyestalgia.