Preview the prompt +
# Build brief — an original marketing website in the taste of Crazycreative
> Reference: https://crazycreative.design · UIDiscovery: https://uidiscovery.com/sites/crazycreative · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/crazycreative/full.webp) · [scroll video](https://uidiscovery.com/media/captures/crazycreative/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Crazycreative — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Crazycreative: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Crazycreative's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Crazycreative (crazycreative.design): Design & Agency marketing website, dark, colorful, award winner.
- 8 sections: Hero → Features → Content → Features → Testimonials → Content.
- Spacing: long, content-rich sections (median ≈1320px tall at 1440).
- Hero headline: 4 words — short and punchy; keep yours under ~9.
- Type: Bricolage Grotesque headings over system sans-serif body. Imagery: mostly typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Tall, ≈1.9 screens (1700px at 1440), own light band #ff66c8; 4 images/icons (a set of cards or a small gallery); 5 buttons (tabs, toggles or per-card actions).
- Slots: Eyebrow / announcement pill (optional); H1 (~4 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Design that's crazy good.”
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-01.webp) · imagery: slot 1
### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (1004px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Section title (~7 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Want to bring an idea to life?”
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-02.webp)
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.4 screens (1229px at 1440), page background; 3 image/graphics; no interactive controls.
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Looking to make a lasting impression?”
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-03.webp) · imagery: slot 2
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.5 screens (1320px at 1440), own light band #ffd600; 4 images/icons (a set of cards or a small gallery); 2 text links instead of buttons.
- Slots: Section title (~14 words, like the reference); 4 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “You finally found a design partner that will spoil you with creative super…”
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-04.webp) · imagery: slot 3
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (708px at 1440), own light band #ffffff; 1 image/graphic; no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-05.webp) · imagery: slot 4
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), own light band #ffffff; 9 images/icons (a set of cards or a small gallery); one primary button; 4 headings → ~3 items under a title.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “I'm Nick Jacoy.”
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-06.webp)
### 7. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. About one full screen (1075px at 1440), own light band #ffffff; 7 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Section title; 6 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “Nick is one of the most creative and responsive designers I’ve worked with."”
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-07.webp)
### 8. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.7 screens (1497px at 1440), own light band #ffffff; 19 image elements (photo collage/gallery + small graphics); primary + secondary button.
- Slots: Heading (~6 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “So much bang for your buck.”
- [Screenshot](https://uidiscovery.com/media/captures/crazycreative/s-08.webp) · imagery: slot 5
Inner pages also captured (About, Sign up): https://uidiscovery.com/sites/crazycreative?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#121212` | page background | — |
| foreground | `#ffffff` | body text, headings | 18.7:1 |
| accent | `#ffd600` | primary buttons, links, highlights — sparingly | 13.3:1 |
| surface | `#121212` | cards, inputs, alternate bands | text on it 18.7:1 |
| muted | `#4d4d4d` | secondary text, borders | 2.2:1 — borders / large text only |
Captured palette: `#121212` `#ffffff` `#cbfb45` `#4d4d4d` `#ff66c8` `#ffd600`. Section bands top→bottom: `#ff66c8` → `#121212` → `#ffd600` → `#ffffff`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #121212;
--foreground: #ffffff;
--accent: #ffd600;
--surface: #121212;
--muted: #4d4d4d;
--font-heading: "Bricolage Grotesque", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Bricolage Grotesque** (Google Fonts) — reference uses Bricolage Grotesque. Free to use — load it directly.
- Body: **Inter** (Google Fonts) — reference uses system sans-serif. The reference uses the system stack; Inter (or plain system-ui) keeps that neutral feel.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.75rem, 6vw, 5rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈1320px tall at 1440 (median; range 708–1700px, captures cap at 1700px) — long, content-rich chapters. Start with 96–128px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 3 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
On dark, separate layers with 1px borders at ~8–12% white and soft glows instead of drop shadows; confident colour blocks — let full-bleed colour bands and big shapes carry the personality; expressive layout and motion are part of the appeal — study the scroll video, but keep motion subtle and respect prefers-reduced-motion. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 3 section screenshots: mostly **typography with little or no imagery** (dark, warm, Design & Agency). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero → photography
- Design & Agency references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/crazycreative/s-01.webp)
- **Stock** — “design studio workspace dark”: [Unsplash](https://unsplash.com/s/photos/design-studio-workspace-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/design%20studio%20workspace%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/design%20studio%20workspace%20dark/?orientation=horizontal)
- **Generate** — `Photograph: design studio workspace. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #ff66c8, #ffd600, #121212. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Features → photography
- Design & Agency references lean on photography. Count: a set of ~3 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/crazycreative/s-03.webp)
- **Stock** — “creative team at work dark”: [Unsplash](https://unsplash.com/s/photos/creative-team-at-work-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/creative%20team%20at%20work%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/creative%20team%20at%20work%20dark/?orientation=horizontal)
- **Generate** — `Photograph: creative team at work. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #121212, #ffd600. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 4. Features → photography
- Design & Agency references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/crazycreative/s-04.webp)
- **Stock** — “design studio workspace close up dark”: [Unsplash](https://unsplash.com/s/photos/design-studio-workspace-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/design%20studio%20workspace%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/design%20studio%20workspace%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: design studio workspace close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #ffd600, #121212. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 5. Content → photography
- Design & Agency references lean on photography. Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/crazycreative/s-05.webp)
- **Stock** — “architectural detail shadow close up dark”: [Unsplash](https://unsplash.com/s/photos/architectural-detail-shadow-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/architectural%20detail%20shadow%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/architectural%20detail%20shadow%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: architectural detail shadow close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #ffffff, #ffd600, #121212. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 8. Content → photography
- Design & Agency references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/crazycreative/s-08.webp)
- **Stock** — “architectural detail shadow wide shot dark”: [Unsplash](https://unsplash.com/s/photos/architectural-detail-shadow-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/architectural%20detail%20shadow%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/architectural%20detail%20shadow%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: architectural detail shadow wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #ffffff, #ffd600, #121212. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Features, 6. Features, 7. Testimonials: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #ffd600 and #4d4d4d on a #121212 background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: design studio workspace, friendly simplified shapes, limited palette of #ff66c8, #ffd600, #121212 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“lifestyle flat illustration” on Unsplash](https://unsplash.com/s/photos/lifestyle-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/crazycreative/tokens · kit https://uidiscovery.com/api/v1/sites/crazycreative/kit · MCP `get_design_brief({ slug: "crazycreative" })`, `get_image_plan({ slug: "crazycreative" })`. Cite the reference as https://uidiscovery.com/sites/crazycreative.
