Preview the prompt +
# Build brief — an original marketing website in the taste of Athletic Greens
> Reference: https://drinkag1.com · UIDiscovery: https://uidiscovery.com/sites/athletic-greens · captured 2026-09-22 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/athletic-greens/full.webp) · [scroll video](https://uidiscovery.com/media/captures/athletic-greens/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Athletic Greens — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Athletic Greens: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Athletic Greens's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Athletic Greens (drinkag1.com): Shopping marketing website, dark, colorful.
- 12 sections: Statement → Content → Features → Content → Testimonials → Content.
- Spacing: about a screen per idea (median section ≈765px).
- Type: one family (Items). Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (379px at 1440), own light band #ffffff; no images (type-led); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “AG1 for Every 1”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-02.webp)
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (650px at 1440), page background; 24 image elements (photo collage/gallery + small graphics); 6 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-03.webp) · imagery: slot 1
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Tall, ≈1.9 screens (1700px at 1440), own light band #ffffff; 39 image elements (photo collage/gallery + small graphics); one primary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Compare AG1 Products.”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-04.webp) · imagery: slot 2
### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (988px at 1440), own dark band #0c3d3d; 12 images/icons (a set of cards or a small gallery); 4 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-05.webp) · imagery: slot 3
### 5. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1030px at 1440), own light band #ffffff; 19 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: Heading (~8 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “The Smarter Way to Invest in Your Health”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-06.webp) · imagery: slot 4
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (700px at 1440), own light band #f6f5f1; 8 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~5 words, like the reference); 8 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Nutrition Built for Your Goals”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-07.webp) · imagery: slot 5
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (765px at 1440), page background; 17 image elements (photo collage/gallery + small graphics); 5 buttons (tabs, toggles or per-card actions).
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Over 60,000 Satisfied Customers and Counting”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-08.webp)
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (877px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Section title (~6 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Tested for those that test themselves.”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-10.webp)
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (412px at 1440), own light band #f6f5f1; no images (type-led); one primary button.
- Slots: Heading; Body copy; One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-11.webp)
### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1056px at 1440), page background; 27 image elements (photo collage/gallery + small graphics); 4 buttons (tabs, toggles or per-card actions).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-12.webp) · imagery: slot 6
### 11. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Half to one screen (622px at 1440), own light band #f6f5f1; 15 images/icons (a set of cards or a small gallery); no interactive controls; 4 headings → ~3 items under a title.
- Slots: Section title; 3 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “What People Are Saying”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-13.webp)
### 12. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (196px at 1440), page background; 2 image/graphics; one primary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Introducing AG1 Pro”
- [Screenshot](https://uidiscovery.com/media/captures/athletic-greens/s-15.webp) · imagery: slot 7
Inner pages also captured (Product, Customers, About, Blog, Docs, Careers, Shop, Security): https://uidiscovery.com/sites/athletic-greens?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#000000` | page background | — |
| foreground | `#ffffff` | body text, headings | 21.0:1 |
| accent | `#023d3d` | primary buttons, links, highlights — sparingly | 1.7:1 ⚠ not for text; use as a fill with #ffffff text (12.1:1) |
| surface | `#0c3d3d` | cards, inputs, alternate bands | text on it 12.0:1 |
| muted | `#46de46` | secondary text, borders | 11.8:1 |
Captured palette: `#000000` `#ffffff` `#023d3d` `#f6f5f1` `#46de46` `#0c3d3d`. Section bands top→bottom: `#ffffff` → `#0c3d3d` → `#f6f5f1` → `#000000`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #000000;
--foreground: #ffffff;
--accent: #023d3d;
--surface: #0c3d3d;
--muted: #46de46;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Inter** (Google Fonts) — reference uses Items. “Items” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈765px tall at 1440 (median; range 196–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 5 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 6 section screenshots: mostly **typography with little or no imagery**, some photography (dark, cool, Shopping). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 2. Content → photography
- Shopping references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/athletic-greens/s-03.webp)
- **Stock** — “minimal store display dark”: [Unsplash](https://unsplash.com/s/photos/minimal-store-display-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/minimal%20store%20display%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/minimal%20store%20display%20dark/?orientation=vertical)
- **Generate** — `Photograph: minimal store display. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #000000, #023d3d, #0c3d3d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 3. Content → photography (uncertain)
- Shopping references lean on photography; 39 elements suggests icons/thumbnails mixed in. Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/athletic-greens/s-04.webp)
- **Stock** — “hands opening package dark”: [Unsplash](https://unsplash.com/s/photos/hands-opening-package-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/hands%20opening%20package%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/hands%20opening%20package%20dark/?orientation=vertical)
- **Generate** — `Photograph: hands opening package. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #023d3d, #0c3d3d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 4. Content → photography
- Shopping references lean on photography. Count: a set of ~12 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/athletic-greens/s-05.webp)
- **Stock** — “product flat lay neutral background close up dark”: [Unsplash](https://unsplash.com/s/photos/product-flat-lay-neutral-background-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/product%20flat%20lay%20neutral%20background%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/product%20flat%20lay%20neutral%20background%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: product flat lay neutral background close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #0c3d3d, #023d3d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 5. Content → photography
- Shopping references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/athletic-greens/s-06.webp)
- **Stock** — “minimal store display close up dark”: [Unsplash](https://unsplash.com/s/photos/minimal-store-display-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/minimal%20store%20display%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/minimal%20store%20display%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: minimal store display close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #023d3d, #0c3d3d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 6. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~8 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/athletic-greens/s-07.webp)
- **Stock** — “hands opening package close up dark”: [Unsplash](https://unsplash.com/s/photos/hands-opening-package-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/hands%20opening%20package%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/hands%20opening%20package%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: hands opening package close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #f6f5f1, #023d3d, #0c3d3d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 10. Content → photography
- Shopping references lean on photography. Count: a collage of several photos with one consistent colour grade. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/athletic-greens/s-12.webp)
- **Stock** — “product flat lay neutral background wide shot dark”: [Unsplash](https://unsplash.com/s/photos/product-flat-lay-neutral-background-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/product%20flat%20lay%20neutral%20background%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/product%20flat%20lay%20neutral%20background%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: product flat lay neutral background wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #000000, #023d3d, #0c3d3d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 7 · 12. Content → photography
- Shopping references lean on photography. Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/athletic-greens/s-15.webp)
- **Stock** — “hands opening package wide shot dark”: [Unsplash](https://unsplash.com/s/photos/hands-opening-package-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/hands%20opening%20package%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/hands%20opening%20package%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: hands opening package wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #000000, #023d3d, #0c3d3d. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 1. Statement, 7. Features, 8. Features, 9. Content, 11. Testimonials: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #023d3d and #46de46 on a #000000 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: product flat lay neutral background, friendly simplified shapes, limited palette of #ffffff, #023d3d, #0c3d3d plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“shopping flat illustration” on Unsplash](https://unsplash.com/s/photos/shopping-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/athletic-greens/tokens · kit https://uidiscovery.com/api/v1/sites/athletic-greens/kit · MCP `get_design_brief({ slug: "athletic-greens" })`, `get_image_plan({ slug: "athletic-greens" })`. Cite the reference as https://uidiscovery.com/sites/athletic-greens.
