Aesop

Websites

Formulations for Skin, Hair & Body

CategoryShopping
StyleLight, Minimal
Updated

Build with AI

An original design based on Aesop, with a 4,097-word build brief.

Send these instructions to your AI tool to create the design. They include the selected reference and your choices. You can also attach the screenshot directly.

Continue in your AI tool

Long prompts are copied to your clipboard first — paste them in when the tool opens.

Connect an AI tool via MCP
claude mcp add --transport http uidiscovery https://uidiscovery.com/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Design briefs over MCP need an API key on a paid plan — create one on your account settings.

Then ask your connected agent to inspect the selected reference and create your chosen output:

Use the uidiscovery MCP server: call get_design_brief({ slug: "aesop" }) and get_image_plan({ slug: "aesop" }), look at the preview images, then build an original site for [my brand] that follows the brief. Cite https://uidiscovery.com/sites/aesop.

Download kit · ProAPI docs

Visit aesop.com ↗Download kit ↓

Opening…

About this design

Written from the capture data for Aesop.

Aesop (aesop.com) is a website in the Shopping category. Its homepage is captured as 10 sections, top to bottom: features, showcase, features, showcase, content, features, showcase, content and footer.

The capture records a palette of #333333, #fffef2, #666666, #252525 and #ffffff. The largest share of captured homepage sections uses #fffef2 as its CSS background. Suggested token roles are #fffef2 for background and #252525 for text; check them against the screenshot. Headings are set in Suisse Intl, which it also uses for body copy.

Compared with the 159 other Shopping sites in the library, Aesop sits with the 96% that stay light, and the group's most common heading face is Circular, where Aesop uses Suisse Intl. The average Shopping homepage here has 7 sections; this one has 10.

Worth studying here: the features block, for how benefits are grouped and paced, the showcase, for image scale, grouping and visual emphasis and the footer, for link grouping and legal line. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.

More shopping sites

Related searches

Sections captured: Features, Features, Showcase, Features, Showcase, Content, Features, Showcase, Content, Footer