Travel Website Statement Section Examples

91 real statement sections from 54 travel websites

There are 91 statement sections here, cut from 54 live travel websites such as Getaway, Plum Guide and Selina. 44% of the travel sites in the library have a statement section, lower than the 45% across all websites. 100% of them are light-themed and the most common headline fonts are Inter (2), Canela (2) and Ltt Recoleta (1).

At a glance

Statement sections
91
Sites
54 of 123 travel sites (44%)
Library-wide
45% of all websites have one
Per site
1.7 on average
Light / dark
100% light · 0% dark
Top heading fonts
Inter (2), Canela (2) and Ltt Recoleta (1)
Accent colours
neutral 15blue 12red 9
Leading sites
Getaway, Plum Guide and Selina

What makes a good statement section on a travel website

Statement sections are a single bold sentence set large — a mission, a belief or a provocation — that breaks up denser content. Travel sites open with a search or destination hero, then sell with imagery, itineraries and reviews. Compare these examples with statement sections from every industry, or see the full homepages on the travel website templates page.

What these 91 statement sections have in common

On average each one carries 2.4 images or icons, 0.2 buttons and 1.2 links. 16% sit on a dark background, and 26% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Tired of searching for flight deals? Going makes travel easier” (Going), “PART I - SECTION FOR GLOBAL APPLICATION” (Virgin Voyages) to “Start planning your next trip...” (Rome2Rio).

7 statement sections worth studying

  • Getaway — “Your cozy corner of the wild”: Take a look around a Postcard Cabin—where simple design, natural light, and the outdoors set the tone. (0 buttons, 0 images, background #ffffff).
  • Plum Guide — “No time for average stays.”: We take the guesswork out of finding the perfect stay, vetting each home obsessively so you can book with total confidence. (0 buttons, 0 images, background #f9f6f2).
  • Wanderlog — “Join Wanderlog”: Plan your itinerary, find lodging, and import reservations — all in one app. (0 buttons, 7 images, background #ffffff).
  • Headout — “Making the world easier to experience”: At Headout, we believe life’s best moments are experienced, not imagined. We’re here to make them happen. (6 buttons, 12 images, background #141414).
  • Flighty — “Everything you’ve ever wanted to know about your flight—and more.”: Flighty keeps you informed by tracking more information about your flight than any other app—like the #1 and #2 biggest causes of delays. Know exactly what’s… (0 buttons, 0 images, background #05010d).
  • Intrepid Travel — “Who we are”: Up to 15% off* selected 2027 trips Ends 11:59pm 1 Oct 2026 Home (1 buttons, 5 images, background #ffffff).
  • Mews — “POWERING THE WORLD’S GREATEST HOTELS”: #1 Best PMS 2024, 2025 & 2026 HotelTechAwards Hotelier Choice 2024, 2025, 2026 Hoteliers Choice Award (0 buttons, 4 images, background #000000).

How to use these statement references

Compare the length of each statement and the type size; the best are one sentence set very large. For a travel brand, note how search or destinations lead and how imagery sells before price. Start with Getaway, Plum Guide and Selina, click a section to open it at full size and copy its build prompt, palette and fonts.

Related searches

Browse all sections or the full A–Z of popular searches.

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