Tech Startup Website Pricing Section Examples

19 real pricing sections from 12 tech startup websites

There are 19 pricing sections here, cut from 12 live tech startup websites such as Clerk, PlanetScale and Loom. 11% of the technology sites in the library have a pricing section, level with the 11% across all websites. 58% of them are light-themed and the most common headline fonts are Inter (3), Geist Numbers and SFMono.

At a glance

Live verified metrics
Pricing sections
19
Sites
12 of 108 technology sites (11%)
Library-wide
11% of all websites have one
Per site
1.6 on average
Light / dark
58% light · 42% dark
Top heading fonts
Inter (3), Geist Numbers and SFMono
Accent colours
neutral 4blue 4orange 2
Leading sites
Clerk, PlanetScale and Loom

What makes a good pricing section on a tech startup website

Pricing tables sell by contrast: a highlighted plan, a short feature list per tier, a monthly/annual toggle and a single CTA per column. Technology companies explain complex products simply — a crisp value prop, architecture diagrams and customer logos. Compare these examples with pricing sections from every industry, or see the full homepages on the tech startup website templates page.

What these 19 pricing sections have in common

On average each one carries 47.4 images or icons, 9.7 buttons and 4.4 links, plus 0.8 form fields. 47% sit on a dark background, and 47% are taller than half their width — most are compact bands rather than full screens.

7 pricing sections worth studying

  • Clerk — “B2B Authentication”: The easy solution to multi-tenancy with a full suite of B2B SaaS features. Start now Included Free in all plans 100 MRO included per app Up… (4 buttons, 14 images, background #0a0a0b).
  • PlanetScale — “Cluster type”: High-availability clusters deployed across 3 availability zones. Amazon Elastic Block Storage Network-attached storage volumes with autoscaling storage. The perfect choice for smaller databases with lower I/O… (3 buttons, 1 images, background #fafafa).
  • Loom — “Choose the plan that fits your needs.”: Team size: users Bill me: Monthly Annually SAVE UP TO 17% Get started with video communication $0 Sign up Key Features 25 videos 5 minute screen… (4 buttons, 30 images).
  • Tally: Unlock advanced tools for your company with Tally Business. Enjoy access to powerful features—designed for teams that need more control and flexibility. ✔️ $89/month or $890/year… (0 buttons, 1 images, background #ffffff).
  • Hex — “Community”: INDIVIDUAL PLANS For hobbyists completing small projects and showcasing work. Free Get started Features include: Hex agent trial Connect any data source Build with all cell… (0 buttons, 33 images, background #14141c).
  • Basecamp — “Free”: 1 project lancer 3 projects, 5 GB Studio Not sure? Start here 10 projects, 25 GB Pro The sweet spot 25 projects, 100 GB Unlimited Edition… (5 buttons, 0 images, background #010038).
  • Expo — “General”: Compare Calculator Free $0 Select plan Starter $19/mo + usage Select plan Production $199/mo + usage Select plan Enterprise Custom Contact sales Every project comes with… (146 buttons, 483 images, background #ffffff).

How to use these pricing references

Compare the number of tiers, which plan is highlighted, how annual discounts are shown and what sits directly under the table. For a technology company, note how complex products are reduced to one clear promise and a diagram. Start with Clerk, PlanetScale and Loom, click a section to open it at full size and copy its build prompt, palette and fonts.

Related searches

Browse all sections or the full A–Z of popular searches.

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