Fitness Website Pricing Section Examples
25 real pricing sections from 18 fitness websites
Strava
Function Health
Axiom
Trigger.devThere are 25 pricing sections here, cut from 18 live fitness websites such as Strava, Function Health and Axiom. 9% of the health & fitness sites in the library have a pricing section, level with the 9% across all websites. 78% of them are light-themed and the most common headline fonts are Boathouse (1), Financier Display (1) and Geist (1).
At a glance
- Pricing sections
- 25
- Sites
- 18 of 192 health & fitness sites (9%)
- Library-wide
- 9% of all websites have one
- Per site
- 1.4 on average
- Light / dark
- 78% light · 22% dark
- Top heading fonts
- Boathouse (1), Financier Display (1) and Geist (1)
- Accent colours
- blue 6red 5orange 4
- Leading sites
- Strava, Function Health and Axiom
What makes a good pricing section on a fitness website
Pricing tables sell by contrast: a highlighted plan, a short feature list per tier, a monthly/annual toggle and a single CTA per column. Health and fitness products pair aspirational imagery with proof: outcomes, credentials and membership pricing. Compare these examples with pricing sections from every industry, or see the full homepages on the fitness website templates page.
What these 25 pricing sections have in common
On average each one carries 13.3 images or icons, 4.4 buttons and 2.6 links, plus 1.3 form fields. 17% sit on a dark background, and 48% are taller than half their width — most are compact bands rather than full screens.
7 pricing sections worth studying
- Strava — “More fun. More kudos. More value.”: BEST VALUE FOR GROUPS FAMILY PLAN CA$42.50 /person* - Save 57% - Up to four accounts - Access to premium features *Billed annually at CA$169.99. Price… (0 buttons, 0 images, background #ffffff).
- Function Health — “Function Membership”: HSA/FSA Eligible $1 /day Charged annually at $365 Join Function 160+ lab tests annually Testing 2x/year and on-demand Insights from top doctors and researchers All-in-one for… (2 buttons, 10 images, background #fef9ef).
- Axiom — “Compare plans in detail.”: Explore every feature, limit, and capability side by side to find the plan that best fits your team's needs. Personal Start Free Axiom Cloud Get Started… (5 buttons, 0 images, background #020000).
- Trigger.dev — “Free”: Get started $5 / month free credits 20 concurrent runs Unlimited tasks 5 team members Dev and d environments Preview branches Custom dashboards 10 schedules 1… (34 buttons, 52 images, background #121317).
- Lumen — “Lumen metabolism tracker”: Limited Offer - Free 12 month membership $448 $299 Lumen Metabolism Tracking Device 30-day money-back guarantee First 12 months Free (Limited Time) Renews annually at just… (1 buttons, 7 images, background #000000).
- Talkspace — “How Talkspace pricing works”: In-network with insurance and offering clear, flexible and transparent pricing, Talkspace has no hidden fees, choice of billing cycles, and pricing designed to meet real-life needs.… (1 buttons, 2 images, background #ffe7e4).
- Parsley Health — “Complete Care pricing”: Combining the clinical rigor of conventional medicine with the integrated approach of functional medicine and future-thinking of longevity medicine. OUT OF NETWORK IN NETWORK $150/month or… (5 buttons, 23 images, background #f8f6f2).
How to use these pricing references
Compare the number of tiers, which plan is highlighted, how annual discounts are shown and what sits directly under the table. For a health or fitness brand, look at how outcomes, credentials and membership offers are balanced with aspiration. Start with Strava, Function Health and Axiom, click a section to open it at full size and copy its build prompt, palette and fonts.
Related searches
Browse all sections or the full A–Z of popular searches.
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