Fitness Website Pricing Section Examples

What these 29 pricing sections have in common

On average each one carries 12.7 images or icons, 4.2 buttons and 2.8 links, plus 1.1 form fields. 19% sit on a dark background, and 52% are taller than half their width — most take a full screen or more.

7 pricing sections worth studying

• Strava — “More fun. More kudos. More value.”: BEST VALUE FOR GROUPS FAMILY PLAN CA$42.50 /person* - Save 57% - Up to four accounts - Access to premium features *Billed annually at CA$169.99. Price… (0 buttons, 0 images, background #ffffff).
• Function Health — “Function Membership”: HSA/FSA Eligible $1 /day Charged annually at $365 Join Function 160+ lab tests annually Testing 2x/year and on-demand Insights from top doctors and researchers All-in-one for… (2 buttons, 10 images, background #fef9ef).
• Axiom — “Compare plans in detail.”: Explore every feature, limit, and capability side by side to find the plan that best fits your team's needs. Personal Start Free Axiom Cloud Get Started… (5 buttons, 0 images, background #020000).
• Trigger.dev — “Free”: Get started $5 / month free credits 20 concurrent runs Unlimited tasks 5 team members Dev and d environments Preview branches Custom dashboards 10 schedules 1… (34 buttons, 52 images, background #121317).
• Lumen — “Lumen metabolism tracker”: Limited Offer - Free 12 month membership $448 $299 Lumen Metabolism Tracking Device 30-day money-back guarantee First 12 months Free (Limited Time) Renews annually at just… (1 buttons, 7 images, background #000000).
• Talkspace — “How Talkspace pricing works”: In-network with insurance and offering clear, flexible and transparent pricing, Talkspace has no hidden fees, choice of billing cycles, and pricing designed to meet real-life needs.… (1 buttons, 2 images, background #ffe7e4).
• BetterHelp — “BetterHelp vs. traditional in-office therapy”: Features BetterHelp In-office Work from anywhere Yes No Set your own hours Yes Unsure See clients in person No Yes Clinical autonomy Yes Yes No overhead… (4 buttons, 3 images, background #325343).

How to use these pricing references

Compare the number of tiers, which plan is highlighted, how annual discounts are shown and what sits directly under the table. For a health or fitness brand, look at how outcomes, credentials and membership offers are balanced with aspiration. Start with Strava, Function Health and Axiom, click a section to open it at full size and copy its build prompt, palette and fonts.