Fashion Website How It Works Section Examples

14 real how it works sections from 13 fashion websites

There are 14 how it works sections here, cut from 13 live fashion websites such as Curology, Thedrake and ILIA Beauty. 6% of the fashion & beauty sites in the library have a how it works section, level with the 6% across all websites. 92% of them are light-themed and the most common headline fonts are Skintype Display (1), Sequel Sans Disp (1) and Post Grotesk (1).

At a glance

How it works sections: 14
Sites: 13 of 225 fashion & beauty sites (6%)
Library-wide: 6% of all websites have one
Per site: 1.1 on average
Light / dark: 92% light · 8% dark
Top heading fonts: Skintype Display (1), Sequel Sans Disp (1) and Post Grotesk (1)
Accent colours: neutral 5blue 3red 3
Leading sites: Curology, Thedrake and ILIA Beauty

What makes a good how it works section on a fashion website

How-it-works sections reduce a product to three or four steps, each with a small visual, so a visitor can picture using it. Fashion and beauty brands let photography carry the page — full-bleed imagery, editorial type and minimal chrome. Compare these examples with how it works sections from every industry, or see the full homepages on the fashion website templates page.

What these 14 how it works sections have in common

On average each one carries 6.4 images or icons, 0.8 buttons and 0.4 links. 8% sit on a dark background, and 31% are taller than half their width — most are compact bands rather than full screens. Headlines range from “Timeline Highlights” (Thedrake).

7 how it works sections worth studying

Curology — “How Curology works”: Get your formula 1 Begin your consultation by answering quick questions about your skin, goals, and medical history—plus sharing photos. 2 Get matched with a dermatology… (2 buttons, 28 images, background #ffffff).
ILIA Beauty — “How It Works”: JOIN Benefits at first blush. Get 50 points for signing up, and keep earning with every order. EARN Straight to the points. Earn when you order,… (1 buttons, 2 images, background #ffffff).
Supergoop: JOIN OUR REWARDS PROGRAM 1-STEP SIGN UP Sign Up Create an account in seconds. Earn Points Every time you shop, you’ll earn more. Redeem Points Cash… (1 buttons, 3 images).
Dr. Dennis Gross — “STEP 1”: Cleanse and fully dry skin before putting on your FaceWare Pro. Adjust straps to fit flush to your face. (0 buttons, 1 images, background #ffffff).
Beauty of Joseon — “How it Works”: Get 100 gems as soon as you join. Shop more, earn more. Get full-sized skincare and exclusive deals. (0 buttons, 6 images, background #fcfbf9).
First Aid Beauty — “Redeem In 2 Steps”: STEP 1: Log in to your account STEP 2: Select 'Apply Rewards Balance' on the cart page or checkout LOG IN SHOP NOW (2 buttons, 2 images, background #f9f7f2).
Verb: HOW TO USE Apply 2-3 pumps to mid lengths and ends of damp or dry hair and comb to distribute evenly. Apply more as needed. style… (1 buttons, 6 images).

How to use these how it works references

Count the steps and look at how each is illustrated; three or four steps with one visual each is the common pattern. For a fashion or beauty brand, notice how photography carries the page and how little interface copy is needed. Start with Curology, Thedrake and ILIA Beauty, click a section to open it at full size and copy its build prompt, palette and fonts.