Woman on a ladder watering plant pots that grow a house, a beach and coins

Reference found on Pinterest, saved by Hayes Tong. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Woman on a ladder watering plant pots that grow a house, a beach and coins

This is an editorial vector illustration on a deep navy-to-teal gradient night background. A hot coral card acts as a light source, and its pink beam lights a small scene where a woman waters giant teal pots holding a for-sale house, a beach holiday with palms and a parasol, and stacks of gold coins. It is a metaphor for growing savings goals. Fine grain texture and soft glow keep the finish rich and premium.

Palette

#132d4e
#54486b
#163b63
#194976
#ed716f
#3c6f8c

Layout: A glowing coral card floats top right and casts a spotlight cone diagonally down onto a cluster of pots at the bottom. The dark negative space in the upper left keeps the eye moving along the beam from the card to the scene.
Typography: Only the card's rounded bold lowercase wordmark and embossed-style numbers; no other copy

All creative ads for banks and finance companies

illustrated
flat
dark
spotlight beam
flower pots
coin stacks
miniature house
palm trees
watering can
dreamy
aspirational
calm

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Woman on a ladder watering plant pots that grow a house, a beach and coins.
- Look and feel: This is an editorial vector illustration on a deep navy-to-teal gradient night background. A hot coral card acts as a light source, and its pink beam lights a small scene where a woman waters giant teal pots holding a for-sale house, a beach holiday with palms and a parasol, and stacks of gold coins. It is a metaphor for growing savings goals. Fine grain texture and soft glow keep the finish rich and premium.
- Layout: A glowing coral card floats top right and casts a spotlight cone diagonally down onto a cluster of pots at the bottom. The dark negative space in the upper left keeps the eye moving along the beam from the card to the scene.
- Typography: Only the card's rounded bold lowercase wordmark and embossed-style numbers; no other copy
- Colours: #132d4e, #54486b, #163b63, #194976, #ed716f, #3c6f8c (background #132d4e, text #ed716f, accent #194976).
- Mood and details: dreamy, aspirational, calm, spotlight beam, flower pots, coin stacks, miniature house, palm trees, watering can.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/719872321675247487-0744659a2b13.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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