Woman on a pool float next to a card-shaped float at sea

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Poster · Reference

Woman on a pool float next to a card-shaped float at sea

A flat editorial illustration of deep blue ocean filled with wavy lighter-blue patterns, small fish silhouettes and white wave crests. A woman in a sun hat lounges on a lilac polka-dot float, and next to her a coral bank card rests on a striped blue float. A surreal hand rising out of the water with a tray of drinks adds humour. The shading is clean and limited, with a coral, teal and blue palette and a crisp, modern print-poster finish.

Palette

#114f8c
#1d63a0
#1d80b6
#0b3362
#4d9cb2
#e35e64

Layout: The illustration is seen from above, with two floats drifting in the centre: a woman reading on one and a giant coral bank card lying on the other. Chat-style speech bubbles in teal and coral sit above them, a hand holding up a drinks tray pokes out of the water below, an award badge is at the top right and app-store badges plus the tagline run along the bottom.
Typography: Friendly rounded sans in white inside the chat bubbles, and a small bold sans for the tagline next to the app icon.

All creative ads for banks and finance companies, travel agencies

illustrated
flat
bright
pool float
sea waves
bank card
sun hat
speech bubbles
fish
relaxed
witty
summery

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1623 px (same shape as the reference).

Art direction to follow:
- The idea: Woman on a pool float next to a card-shaped float at sea.
- Look and feel: A flat editorial illustration of deep blue ocean filled with wavy lighter-blue patterns, small fish silhouettes and white wave crests. A woman in a sun hat lounges on a lilac polka-dot float, and next to her a coral bank card rests on a striped blue float. A surreal hand rising out of the water with a tray of drinks adds humour. The shading is clean and limited, with a coral, teal and blue palette and a crisp, modern print-poster finish.
- Layout: The illustration is seen from above, with two floats drifting in the centre: a woman reading on one and a giant coral bank card lying on the other. Chat-style speech bubbles in teal and coral sit above them, a hand holding up a drinks tray pokes out of the water below, an award badge is at the top right and app-store badges plus the tagline run along the bottom.
- Typography: Friendly rounded sans in white inside the chat bubbles, and a small bold sans for the tagline next to the app icon.
- Colours: #114f8c, #1d63a0, #1d80b6, #0b3362, #4d9cb2, #e35e64 (background #1d80b6, text #0b3362, accent #1d63a0).
- Mood and details: relaxed, witty, summery, pool float, sea waves, bank card, sun hat, speech bubbles, fish.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36662184454367831-00869cb8efd0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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